We're looking for a Content Strategist cum Writer who can plan content direction for client accounts and also write the copy that brings it to life - from social captions and ad copy to long-form content and reel scripts. You'll be the person who decides what gets said and how it's said, working closely with the video and design teams to execute it.
Responsibilities
- Build and maintain content calendars and strategy for multiple client accounts
- Write scripts for Reels/UGC content, social captions, and ad copy
- Research trends, audience behavior, and competitor content to shape strategy
- Collaborate with video direction, editing, and design teams to ensure content aligns with strategy
- Adapt tone and messaging across different client brands
- Track content performance and refine strategy based on what's working
- Support long-form writing needs (blogs,
website copy, brand messaging) as required
Requirements
- 1–3 years of experience in content strategy, copywriting, or social media content
- Strong writing skills with the ability to switch tone/voice across brands
- Understanding of what drives engagement on Instagram/Facebook (Reels, captions, trends)
- Ability to think both strategically (calendar, positioning) and tactically (actual copy)
- Comfortable working with data/insights to inform content decisions
- Bonus: experience with SEO, blogging, or performance marketing copy