We are looking for a creative and trend-driven Content Strategist who can plan and develop engaging content for a jewellery brand across social media, advertisements, website campaigns, and creator collaborations.

Key Responsibilities

- Plan monthly and weekly content strategies for the jewellery brand.
- Develop creative concepts for Instagram Reels, Static Posts, Carousels, Stories and Ads.
- Write engaging hooks, scripts, captions, ad concepts and campaign communication.
- Create content ideas around jewellery products such as necklaces, bracelets, rings, earrings, anklets, personalised jewellery, etc.
- Research current Instagram, fashion, jewellery and social media trends.
- Develop UGC and influencer content concepts that feel natural and relatable.
- Plan content for product launches, festive campaigns, offers and seasonal promotions.
- Create detailed creative briefs for graphic designers, video editors and content creators.
- Suggest different content angles such as:
- Product-focused content
- Offer-focused content
- Trend-based content
- Educational content
- UGC / Creator-style content
- Styling content
- Jewellery gifting content
- Festive and occasion-based campaigns
- Maintain and manage the content calendar and creative tracker.
- Coordinate with designers, editors, influencers and marketing teams to ensure content is delivered on time.




- Analyse which content formats, hooks and concepts are performing well and suggest improvements.
- Support performance marketing campaigns by regularly developing fresh creative concepts for Meta Ads.

Skills Required
- Strong understanding of Instagram, Reels, social media trends and digital content.
- Good copywriting and storytelling skills.
- Ability to write short, attention-grabbing hooks and scripts.
- Positive understanding of fashion, jewellery, beauty or lifestyle content.
- Creative thinking with the ability to generate multiple content ideas regularly.
- Basic understanding of Meta Ads and performance creatives is preferred.
- Ability to research competitor brands and identify new content opportunities.
- Good communication and coordination skills.
- Basic knowledge of Canva, Google Sheets and content planning tools is an advantage.

Preferred Candidate
- Someone who actively follows jewellery, fashion, lifestyle and social media trends.
- Creative and comfortable experimenting with new content formats.
- Able to understand a brand's visual identity and maintain consistent communication.
- Previous experience with a jewellery, fashion, beauty, D2C or e-commerce brand will be preferred.
- Salary Range: ₹15,000 – ₹25,000 per month, depending on skills and experience.

📌 Content Strategist (Mumbai)
🏢 laviscart
📍 Mumbai