Content Strategist

Experience: 2–5 Years

Work Model: 6 Days – Work from Office

Location: Bengaluru

Preferred Background: Creative / Advertising / Content Agency

Role Overview

We are looking for a Content Strategist with 2–5 years of experience, ideally from a creative, advertising, or content agency background.

The ideal candidate should have started their career in Copywriting/Content Writing and evolved into a strategic content role. They should be able to combine strong writing fundamentals with content strategy, creative thinking, audience understanding, and campaign planning.

Key Responsibilities

- Develop and execute content strategies aligned with brand and business objectives

- Translate brand objectives into clear content themes, pillars, formats, and campaigns

- Develop content calendars and campaign concepts across digital platforms

- Work closely with Copywriters, Designers, Social Media, Brand, and Marketing teams

- Provide creative direction and strategic inputs for content development

- Understand target audiences and develop content that drives engagement and brand affinity

- Review and refine copy and content to ensure consistency with brand voice and strategy

- Conduct research on audiences, competitors, trends, and cultural conversations

- Develop content ideas for social media, campaigns, blogs, websites, and other digital channels

- Track content performance and use insights to improve future content strategies

- Present content strategies and creative ideas to internal teams and clients

Must-Have Requirements
- 2–5 years of professional experience in Content Strategy / Content Marketing / Creative Strategy

- Prior experience in a creative, advertising, digital, or content agency





- Candidate should have started their career in Copywriting/Content Writing

- Strong understanding of copywriting, storytelling, and content creation

- Experience developing content strategies and campaigns, not just executing content

- Strong understanding of different content formats and digital platforms

- Ability to translate business objectives into actionable content strategies

- Excellent communication, presentation, and writing skills

- Strong understanding of brand voice, audience, and content positioning

Good to Have
- Experience working with D2C, lifestyle, fashion, consumer, or digital-first brands

- Experience handling multiple brands/clients simultaneously

- Understanding of social media strategy and digital marketing

- Experience with campaign ideation and integrated campaigns

- Familiarity with content performance metrics and analytics

- Experience presenting strategies directly to clients

Candidate Profile
- Strong strategic + creative thinking ability

- Solid copywriting foundation with the ability to think beyond individual pieces of content

- Able to move from brief → insight → idea → strategy → execution

- Curious about culture, trends, consumer behavior, and digital content

- Comfortable working in a fast-paced agency environment

- Strong ownership and ability to manage multiple projects and deadlines

- Able to collaborate with creative and cross-functional teams

Key Skills

Content Strategy | Content Planning | Copywriting | Creative Strategy | Content Marketing | Campaign Strategy | Storytelling | Brand Voice | Social Media Content | Content Calendars | Audience Insights | Creative Ideation | Brand Communication | Agency Experience

📌 Content Strategist (Bengaluru)
🏢 Consultbae India
📍 Bengaluru