Company Overview

Astrykx Private Limited is a growth-focused company building and scaling businesses across education and healthcare. Its portfolio includes KA Preps, an education brand focused on Cambridge and IB curricula, and Ikigai Clinic, a healthcare brand focused on patient education, preventive health and doctor-led expertise. The company is focused on building strong, trusted brands through strategic content, digital growth, audience engagement and measurable business outcomes.

Role Overview

Astrykx Private Limited is seeking a highly analytical, creative and growth-driven Content & Social Media Growth Manager to take end-to-end ownership of content strategy and organic social growth across KA Preps (Education) and Ikigai Clinic (Healthcare). This is a strategic growth role—not simply a posting or video-editing position—with responsibility for audience research, content ideation, scripting, SEO, production coordination, publishing, distribution, analytics and continuous optimisation. The manager will build a scalable content engine that grows YouTube and Instagram with the right audiences, strengthens brand authority and trust, and contributes to qualified business enquiries.

Key Responsibilities

- Develop monthly and quarterly content strategies for both brands based on target audiences, customer journeys, market research, search behaviour, trends and prior performance.
- Identify high-potential topics, formats, content gaps, repeatable content series and sustainable content pillars that support brand and business objectives.
- Create compelling scripts for Reels, YouTube Shorts, long-form videos, founder-led content, educational and expert videos, interviews, vlogs, brand stories and campaigns.
- Own end-to-end YouTube growth through topic and keyword research,



search-intent analysis, ideation, SEO, titles, thumbnail direction, publishing, distribution and ongoing optimisation.
- Own Instagram organic growth through Reels, carousels, Stories, hooks, captions, Instagram SEO, keywords, content series, community engagement and performance analysis.
- Coordinate editors, designers, videographers, content creators, marketing teams, doctors, educators, subject experts and leadership to ensure effective content production.
- Provide clear creative direction on structure, pacing, hooks, pattern interrupts, B-roll, graphics, captions, visual storytelling, retention points, CTAs and thumbnails.
- Review content before publishing and ensure each piece is aligned with the brand, audience, quality standards and intended business objective.
- Maintain distinct content strategies for KA Preps and Ikigai Clinic, with appropriate emphasis on academic expertise and outcomes for KA Preps and patient education, trust and responsible healthcare communication for Ikigai Clinic.
- Track relevant growth, reach, views, watch time, retention, CTR, engagement, saves, shares, returning viewers, audience relevance and content-to-lead contribution.
- Translate analytics into clear monthly actions by identifying what worked, what did not, why, what was learned, what should change and what should be tested next.




- Take ownership of the complete content lifecycle from research and strategy through ideation, scripting, production coordination, publishing, distribution, analytics and optimisation.

Qualifications

- Minimum 4 years of relevant experience in Content Strategy, Social Media Growth, YouTube Growth, Organic Marketing, Content Marketing or a related role.
- Minimum 2 years of experience working within an organisation, established brand, startup, media company or digital/content agency.
- Demonstrable experience contributing substantially to the growth of at least one brand, client, creator or organisation to 1 million+ followers or subscribers.
- Strong professional experience with both Instagram and YouTube, with a explicit understanding of platform-specific growth mechanics.
- Strong understanding of content strategy, audience psychology, scripting, storytelling, SEO, retention and social media analytics.
- Ability to independently manage the complete content lifecycle and make decisions based on data rather than assumptions.
- Experience coordinating video editors, designers, videographers and other creative resources while maintaining quality and strategic consistency.
- Ability to provide verifiable accounts, analytics, case studies or other evidence demonstrating previous growth and clearly explain individual contribution.
- Strong audience understanding and ability to develop content for distinct audiences across education and healthcare while maintaining appropriate brand standards.
- Candidates whose experience is primarily limited to posting, scheduling or basic social media management without measurable responsibility for strategy and growth are not suitable for this position.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Content & Social Media Growth Manager (Pimpri-Chinchwad)
🏢 Astrykx Private
📍 Pimpri-Chinchwad