Content Intelligence | Audience Research | Market Research | Content Risk Assessment

Company: Meclusions Studio

Location: Andheri East, Mumbai

Experience: Fresher to 3 Years

Candidates: Mumbai / Mumbai Metropolitan Region ONLY

ABOUT THE OPPORTUNITY

Meclusions Studio is developing a new digital streaming and original-content platform focused on Sanatana, Hinduism, Bharat's culture, traditions, history, spirituality and lesser-explored Indian stories.

Hindustan ki Desi Kahaniyaan — High Production Quality ke tadke ke saath.

We are looking for a Content Research & Audience Insights Executive who can help our creative and management team make better-informed decisions before investing time and money into a content idea.

This is an important role.

Before we spend any amount of money on a show, documentary, animation series or other production, we want someone to ask:

- Who will watch this?
- Why will they watch it?
- Is there genuine audience interest?
- Who are the competing videos/shows?
- Is the subject already saturated?
- Is there a better angle?
- Can this become a series?
- Can it attract subscribers or advertisers?
- What are the risks?
- And what evidence supports the decision?

You will help the team separate interesting ideas from commercially and strategically viable content opportunities.

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YOUR CORE RESPONSIBILITY

Your primary responsibility will be to research, analyse and report before production decisions are made.

You will NOT be expected to guarantee that a show will become profitable.

Instead, you will provide the best available evidence, audience signals, competition analysis and risk assessment so that the Creative Head / Management can make an informed decision.

BEFORE WE INVEST IN A PROJECT, YOU MAY BE ASKED TO STUDY:

- Audience demand
- Search interest
- YouTube viewing patterns
- Existing OTT / digital content
- Competitor channels
- Successful and unsuccessful formats
- Audience comments and reactions
- Social-media discussions
- Content saturation
- Potential audience size
- Regional interest
- Age-group relevance
- Language opportunities
- Episode / series potential
- Monetisation possibilities
- Sponsorship possibilities
- Production complexity
- Potential controversy or factual-risk areas
- Availability of credible research material
- Whether the subject can sustain multiple episodes

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CONTENT OPPORTUNITY RESEARCH

You will help discover potential subjects for:

- Sanatana / Hinduism documentaries
- Temple and pilgrimage programming
- Historical stories
- Indian civilisation and heritage
- Spirituality and philosophy
- Hindu festivals and traditions
- Lesser-known personalities
- Saints, scholars and thinkers
- Ancient Indian knowledge systems
- Regional traditions
- Interviews
- Yatra / travel formats
- Animated stories
- Children's and youth-oriented content
- AI-assisted episodes
- Explainer series
- Short-form digital content
- Original factual entertainment

You may also be asked:

“Find 20 subjects we could potentially develop into shows.” Your job will be to research those subjects and identify which ones deserve deeper development.

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AUDIENCE INSIGHTS

You will study what audiences are actually interested in—not simply what we personally believe they will like.

Research may include

- YouTube search and viewing behaviour
- Google Trends
- Social-media conversations
- Comments and audience questions
- Existing successful channels
- OTT programming
- Competitor content
- Audience demographics where reliable data is available
- Regional and language demand
- Frequently requested topics
- Recurring audience problems/questions
- Emerging content trends For example:

If we are considering

“A 10-episode series about a particular Hindu tradition”

you may be asked to determine:

- Is there existing audience interest?
- How much content already exists?
- Which videos performed well?
- What did audiences respond to?
- What is missing?
- What could make our version different?
- Should it be documentary, interview, animation, travel, explainer or another format?
- Could the idea support 10 episodes?
- Is there enough evidence to justify developing a pilot?





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CONTENT RISK ASSESSMENT

One of the most important parts of this position is identifying risk before money is spent.

You should be comfortable telling the Creative Head:

“This is an interesting subject, but our research does not currently provide enough evidence to justify a large production.”

You may identify risks such as:

- Very small apparent audience
- Extremely saturated subject
- Robust existing competition
- Weak search/viewing signals
- Limited episode potential
- Expensive production requirements
- Difficulty obtaining credible information
- Factual uncertainty
- Dependence on one personality/location
- Potential copyright/IP issues
- Potential historical or cultural inaccuracies
- Difficulty finding reliable experts
- Weak monetisation opportunities
- Audience interest limited to a very small region
- Subject appearing attractive internally but showing weak external demand

Your job is not to reject ideas automatically.

Your job is to identify the evidence, opportunities and risks before we commit significant resources.

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FINDING PROFITABLE CONTENT OPPORTUNITIES

You will also actively search for opportunities.

For promising subjects, research:

Audience

Who could watch it?

Competition

Who is already producing similar content?

Differentiation

What can we do differently?

Format

Documentary? Yatra? Interview? Animation? Explainer? Series? Short-form?

Scale

Can we produce it economically?

Monetisation

Could the content potentially support:

- OTT subscriptions
- Advertising
- Sponsorship
- Brand partnerships
- YouTube distribution
- Licensing
- Events
- Educational use
- Other commercial opportunities

You must clearly distinguish between evidence of audience interest and your own hypothesis about monetisation.

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COMPETITOR & CONTENT ANALYSIS

You will regularly study

- YouTube channels
- OTT platforms
- Digital publishers
- Religious/cultural channels
- Documentary channels
- Animation channels
- Podcast/interview channels
- Instagram/Facebook content
- Emerging creators

You may prepare straightforward reports such as:

Subject: Temple Yatra Series

Existing competition: 15 significant channels identified

Audience signals: Strong / Moderate / Weak — with evidence

Content gap: ___

Possible differentiation: ___

Estimated production difficulty: Low / Medium / High

Potential formats: ___

Key risks: ___

Recommendation to management: Proceed to pilot research / investigate further / hold for now The final production decision will remain with management.

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RESEARCH REPORTING

You should be able to turn research into short, understandable decision documents.

We do not need complicated corporate presentations for everything.

Sometimes one useful page containing:

Opportunity → Evidence → Competition → Audience → Risk → Cost Considerations → Suggested Next Step may be more valuable than a 30-page report.

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AI WILL BE AN IMPORTANT PART OF THIS ROLE

We are interested in candidates who understand how AI can make research faster and more economical.

You may use AI for:

- Initial research organisation
- Summarising large amounts of information
- Comparing content topics
- Extracting recurring audience questions
- Categorising comments
- Generating research questions
- Building content databases
- Creating research briefs
- Analysing large datasets
- Preparing first drafts of reports
- Finding patterns across multiple sources

However

AI-generated information must NOT automatically be treated as fact.

You will be expected to verify important claims using appropriate sources.

For historical, religious, cultural and factual programming, accuracy is extremely important.





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WHO CAN APPLY?

We welcome

- Freshers
- 1–3 years experienced candidates
- Research graduates
- Mass Media / Journalism / Communications graduates
- Marketing / Digital Marketing candidates
- Business / Market Research candidates
- Content researchers
- YouTube / digital-content analysts
- Candidates with strong independent research experience

Candidates with knowledge or interest in Sanatana, Hindu culture, Indian history, temples, traditions and Indic subjects will have an advantage.

However, deep religious knowledge is not mandatory if you are an excellent researcher who is willing to learn.

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WHAT WE LOOK FOR

- Strong curiosity
- Excellent internet research ability
- Analytical thinking
- Ability to distinguish evidence from assumption
- Good written English
- Good Hindi is highly useful
- Ability to organise information
- Ability to compare competing content
- Understanding of YouTube and digital audiences
- Basic understanding of digital marketing
- Comfort working with spreadsheets
- Interest in AI-assisted research
- Ability to communicate findings clearly
- Willingness to challenge an idea with evidence when necessary
- Ability to work independently
- Strong attention to detail

Most importantly

WE WANT SOMEONE WHO CAN SAY:

“Before we spend money on this idea, let's first find out what the evidence says.”

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A BIG ADVANTAGE

If you have personally

- Studied YouTube analytics
- Run a YouTube channel
- Managed social media
- Researched content ideas
- Used Google Trends
- Analysed competitor channels
- Used AI research tools
- Worked with Excel / Google Sheets
- Conducted surveys
- Studied audience behaviour
- Developed content concepts please mention this in your application.

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WHAT YOU WILL LEARN

You will get exposure to:

- Original OTT content development
- Content strategy
- Audience research
- Digital media economics
- Documentary development
- Animation development
- AI-assisted content development
- Research and fact-checking
- Production planning
- Content monetisation thinking
- Real-world decision-making before production investment

You will work closely with the Creative / Content / Production leadership team.

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MUMBAI ONLY

This vacancy is strictly for candidates currently based in Mumbai / Mumbai Metropolitan Region.

This is a production and content-development environment and is not intended as a permanent remote position.

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APPLICATION REQUIREMENTS

Please submit

- Updated CV
- Recent photograph
- Any research/content-analysis work you have created
- Examples of research reports, presentations, channel analysis or content studies, if available
- List of AI / research / analytics tools you know

Freshers may apply.

You do not need previous OTT experience.

We are more interested in your research ability, curiosity, analytical thinking and willingness to learn.

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COMPENSATION

Compensation will be discussed based on experience, practical skills and overall capability.

We are particularly interested in hungry, intelligent and responsible junior talent who can grow with the organisation.

If you enjoy research, content, audiences, data, Indian culture and discovering stories before they become obvious, we would like to hear from you.

Meclusions Studio

Building Original Stories. Building Original Worlds. Building Original Talent.

Pay: ₹7,000.00 - ₹25,000.00 per month

Application Question(s)

- Are you strong with using Internet and AI based Research?
- Can you analyze Competitors Content and give better suggestions?
- Are you willing to work on old Indian Stories?
- If you are net savvy what platforms you prefer for your research?
- Do you believe in Attention to details
- Can you assess Risk of the Content?
- Can you give strong Audience Signals & Insights?

Education:
- Higher Secondary(12th Pass) (Preferred)

Language:
- Hindi, English (Required)

Location:
- Mumbai, Maharashtra (Mumbai, Mumbai District) (Required)

Work Location: In person

📌 Content Research & Audience Insights Executive (Mumbai City)
🏢 Meclusions
📍 Mumbai City