Chandigarh Life (CHDLIFE) is the Tricity's leading digital media brand, with 500,000+ followers across our social media platforms. We cover what Chandigarh, Mohali and Panchkula care about: food, events, news, lifestyle and entertainment.

We are looking for a Content Manager to own what we create, why we create it, and when it goes out. This is an in-house role at a media company. You will work on one brand, our own. No client juggling, no agency pitches. Your ideas go live and reach hundreds of thousands of people.

What you'll do

- Build and run the content strategy across Instagram, Facebook, YouTube and other platforms
- Decide what to create: spot trends early, understand what the Tricity audience responds to, and know what has a real shot at going viral
- Plan how to create it: write briefs, hooks, scripts and shot lists for the production team
- Own the content calendar: what goes out, on which platform, and at what time
- Build and maintain a content bank of ideas, evergreen pieces and ready-to-post material so we never run dry
- Work closely with video editors and designers, giving clear direction and useful feedback
- Track performance, learn from what worked and what didn't, and adjust the strategy
- Appear on camera when a story needs a face (preferred, not mandatory)

What we're looking for

- 2-4 years managing content for social media, ideally for a media brand, publisher or creator page
- Proven experience across multiple platforms, with an understanding of how each one behaves differently
- A strong sense of what makes content spread,



and the ability to explain why
- Working knowledge of video editing, enough to guide an editor, review cuts and suggest changes (you don't need to edit full-time)
- Comfort with analytics: reach, retention, shares and saves, and what they actually mean
- Familiarity with AI tools for ideas, scripting, captions and research
- Proper working knowledge of CRMs, Google Drive, Excel/Google Sheets and professional email, to keep plans, content banks, trackers and communication organised
- Strong Hindi and English; Punjabi is a plus
- Camera confidence is a robust advantage
- Based in the Tricity or willing to relocate

Please send

A few examples of content you planned or managed that performed well, with the numbers if you have them. Real results matter more to us than a long CV.

Why Chandigarh Life

One brand, a big and engaged audience, and a small team where your ideas go live quickly. You'll work directly with the founders and help shape how the city's biggest media brand speaks.

Pay: ₹30,000.00 - ₹50,000.00 per month

Ability to commute/relocate

- Mohali, Punjab: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):
- Share a link to one post or campaign you planned that performed well, and tell us its reach or views.
- Which social media platforms have you managed content for, and are you comfortable appearing on camera?

Experience:
- social media content management: 2 years (Preferred)

Work Location: In person

📌 Content Manager - Social Media Strategy, Reels & Viral Content (Sahibzada Ajit Singh Nagar)
🏢 Sogrow / Chandigarh Life
📍 Sahibzada Ajit Singh Nagar