Profile Content Lead

Location: Thane, Mumbai

Exp - 4–7 years

Role Type: Individual Contributor

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Role Overview

We are looking for a consumer-first Content Lead who can independently own and create clear, empathetic and trustworthy health content for users across multiple geographies, including India and European/international markets.

This is a hands-on individual-contributor role requiring strong content ownership and execution.

The role requires the ability to:

- Write content that works for global audiences.
- Adapt tone, examples and messaging for local cultures and markets.
- Translate complex medical or technical information into simple consumer-friendly communication.
- Work closely with Product, Growth, Design and Medical/Clinical teams to ensure accuracy, clarity and compliance.
- Maintain consistency of voice and quality across different content formats.

The objective is to help consumers understand their health and the product without fear, unnecessary jargon or unsupported claims. This role focuses on writing and adapting content for global consumers — not providing medical advice or performing literal translations.

Key Responsibilities

Global Consumer Health Content

- Own and develop content for websites and landing pages.
- Create educational blogs, guides and explainers.
- Translate complex medical or technical information into simple, consumer-friendly language.
- Ensure content is factually accurate, non-alarming and appropriate for consumer audiences.
- Maintain a consistent brand voice across markets.

Product & App Content Create and refine content for:
- User onboarding journeys
- In-app messages and nudges
- FAQs
- Help articles
- Product explanations and user journeys

Work with Product and Design teams to improve clarity,



reduce friction and minimise user confusion. Localisation & Market Adaptation
- Develop transparent base-English content suitable for global use.
- Adapt tone, examples, context and disclaimers for different markets where required.
- Work with local stakeholders and localisation/translation partners.
- Review adapted/translated content for meaning, tone and clarity rather than relying on literal translation.
- Maintain consistency of core messaging across markets.

Growth, Campaign & Retention Content

Support Growth initiatives through

- Email content
- Push notifications
- WhatsApp communication
- Campaign messaging
- Reminder and retention communication
- Landing-page content

Develop content variants for different audiences, markets and testing requirements. Social & Educational Content
- Develop social-media posts and captions.
- Support health-awareness and educational campaigns.
- Create/support doctor-, expert- and founder-led content.
- Ensure cultural sensitivity and avoid unnecessary region-specific assumptions.

Accuracy & Compliance
- Work with Medical, Legal and Compliance stakeholders to validate content where required.
- Ensure health-related content is accurate and appropriately supported.
- Avoid absolute, misleading or unsupported health claims.
- Use appropriate disclaimers where required.
- Fact-check content before publication.
- Provide clear,



context-rich base content to localisation/translation partners.

Content Quality & Ownership
- Independently manage content requirements across different channels and stakeholders.
- Edit and review content for clarity, consistency, accuracy and brand voice.
- Prioritise multiple content requirements and deliver against agreed timelines.
- Use AI tools appropriately for research, ideation, drafting and content optimisation while maintaining editorial judgment and fact-checking.

Candidate Profile
- 4–7 years of hands-on B2C content-writing/content-development experience.
- Excellent written English with a clear, neutral and consumer-friendly writing style.
- Experience in consumer health, wellness or another regulated/complex domain preferred.
- Strong ability to simplify complex medical or technical subjects for everyday audiences.
- Experience writing across multiple formats such as websites, landing pages, blogs, product/app copy, FAQs, emails, campaigns and social content.
- Strong editing and proofreading capability.
- High attention to detail and accuracy.
- Comfortable working with Product, Growth, Design and subject-matter experts.
- Able to independently own multiple content requirements as an individual contributor.
- Comfortable working with cross-functional and cross-cultural stakeholders.

Good to Have
- Exposure to international markets such as EU, UK or LATAM.
- Experience working with localisation or translation teams.
- Basic familiarity with health or data-privacy considerations.
- CMS experience.
- Figma collaboration experience.
- Exposure to CRM platforms such as WebEngage, MoEngage or HubSpot.
- Basic Google Analytics knowledge.
- Practical experience using AI tools for content research, drafting, editing and

📌 Content Lead (Mumbai)
🏢 Manpowergroup Services India
📍 Mumbai