Designation of the Role: Content/Copywriter

Years of Experience: 8 – 10 years

Location: Kolkata / Guwahati

Work Model: Onsite

ROLE SUMMARY

We are looking for an experienced and versatile Content/Copywriter to lead the development of content and copy across IIMCIP’s marketing, branding and communication requirements.

The role will be responsible for translating IIMCIP’s programmes, initiatives, impact stories, partnerships and brand priorities into clear, compelling and audience-relevant communication across digital and offline platforms. The ideal candidate will be a strong wordsmith and storyteller who can move comfortably between a sharp headline or social media caption and long-form narratives, reports, website content and campaign messaging.

The role will work closely with designers, programme managers and internal stakeholders to understand communication requirements, develop content concepts and messaging, and ensure that the final output is aligned with IIMCIP’s brand voice and communication objectives.

Key Responsibilities

- Own and manage content and copy requirements across IIMCIP’s marketing, branding and communication activities.

- Work closely with programme managers and internal stakeholders to understand programme objectives, key messages, audiences and content requirements.

- Develop compelling copy and narratives for social media, websites, emailers, newsletters, brochures,flyers, presentations, reports, campaigns and other marketing collaterals.

- Develop brand messaging, campaign copy, headlines, taglines, captions, hooks and key communication points across initiatives.

- Write scripts and communication concepts for short-form videos, reels, interviews, campaigns and other multimedia content.

- Develop content for programme promotions, announcements, events, partnerships, achievements, startup stories and impact-led communication.

- Create and refine website content, including new pages, programme updates, announcements, startup profiles and other relevant content.

- Translate programme, startup and ecosystem information into simple, accessible and engaging narratives for different audiences.

- Develop long-form storytelling around IIMCIP’s impact, startups, entrepreneurs, programmes, partnerships and ecosystem-building initiatives





- Work collaboratively with designers to develop integrated content and creative concepts, ensuring that copy and visual communication work together effectively.

- Support programme teams in developing communication assets and content calendars for programme launches, events and ongoing outreach.

- Plan, organise and schedule content in coordination with the marketing and communication team.

- Conduct research, benchmarking and competitive content analysis to identify relevant narratives, content formats, trends and communication opportunities.

- Proofread, edit and quality-check all content for accuracy, grammar, consistency, clarity and brand alignment.

- Maintain consistency with IIMCIP’s brand language, messaging framework and communication guidelines across all touchpoints.

- Contribute ideas for new content formats, campaigns and storytelling approaches that strengthen IIMCIP’s visibility and positioning.

- Manage multiple content assignments simultaneously while maintaining quality and meeting deadlines.

Required Skills

- Exceptional writing and copywriting ability, with the ability to create high-impact, succinct copy as well as thoughtful long-form content.

- Strong storytelling and narrative-building skills.

- Research & Information Synthesis – Ability to research diverse topics and convert into accessible, engaging content.

- Ability to adapt content effectively across websites, social media, email, reports, presentations, and print collaterals.

- Ability to understand and consistently apply an established brand voice, tone and messaging framework.

- Excellent editing, proofreading and grammar skills.

- Strong understanding of digital content and social media communication.

- Basic knowledge of SEO and web content best practices.

- Ability to work with designers and understand how copy, visual design and messaging come together to create effective communication.





- Strong stakeholder management and content coordination skills.

Key Competencies

- Exceptional command of English: Excellent grammar, vocabulary, and written communication.

- Storytelling & Narrative Thinking: Ability to build compelling narratives and communicate ideas with clarity, relevance and emotional resonance.

- Creative Thinking: Ability to find fresh angles, develop strong hooks and bring originality to communication.

- Audience-Centric Mindset: Ability to understand different audiences and tailor content according to their needs, interests and intent.

- Strategic Communication: Ability to understand the larger marketing and communication objective behind a content requirement and write accordingly.

- Platform Understanding: Strong understanding of the nuances of content across social media, digital, web, email, print and other communication channels.

- Brand Sensitivity: Ability to maintain consistency in brand voice, positioning and messaging across multiple formats and stakeholders.

- Attention to Detail: High level of accuracy, consistency and quality control.

- Collaboration: Ability to work effectively with designers, programme managers and cross-functional stakeholders; receptive to feedback and comfortable with iterations.

- Stakeholder Management: Ability to gather information, manage inputs and drive content requirements to closure.

- Ownership & Accountability: Ability to independently manage multiple assignments from brief to final copy.

- Time Management: Ability to prioritise multiple projects and deliver high-quality work within deadlines.

- Adaptability: Comfortable writing for diverse subjects, sectors, programmes and audiences.

Academic Qualification

- Essential Educational Qualifications required for this role: Bachelor’s degree in English

- Desirable Qualifications/Certification required for this role: Mass Communication, Creative Writing

Experience

- Total years of work experience: Min 8

- Years of relevant experience: Min 8 in content writing, copywriting, brand communication, marketing communication or a related role.

- Experience working in a multi-stakeholder setting and familiarity with social-impact organisations, incubators, CSR, incubation or the entrepreneurship ecosystem will be an advantage.

Apply Now

📌 Content/Copywriter (Kolkata)
🏢 IIM Calcutta Innovation Park
📍 Kolkata