MARKETING The key purpose of the job is to create online and offline marketing content as per plan.
KEY PURPOSE OF THE JOB
KEY RESULT AREAS To create product articles /press-releases and collaterals as per requirement To create content for ATL and BTL activities as required To create, review, edit and update content for company website and microsites (including FAQ sections) and blogs To assist the external marketing agency with product information and content to enable designing of campaign creatives To actively engage and provide feedback to the external marketing agency on the submitted creatives /
designs To create or proof-read content for product collaterals
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KEY FUNCTIONS AND RESPONSIBILITIES
Please list your primary tasks & responsibilities that are specific to your position. Indicate an estimate of percent of work time spent on each - over the span of the year (it should not exceed 100%)
Sr. No. OPERATIONAL
- To create product articles /press-releases and collaterals as per requirement
- To create content for ATL and BTL activities as required
3.
4.
5.
To create, review, edit and update content for company website and microsites (including FAQ sections) and blogs To assist the external marketing agency with product information and content to enable designing of campaign creatives To actively engage and provide feedback to the external marketing agency on the submitted creatives
/ designs
- To create or proof-read content for product collaterals
Sr. No.
STRATEGIC
This JD is indicative in nature & may not comprehensively cover all aspects of your job, which may be intimated to you time to time.
- To develop content as per the different mediums it would be showcased / published on
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3.
To conduct research to learn more about current trends and developments, and to implement the findings into creation of content To understand the specific requirements as well as expectation from the product manager /
marketing team before initiating content creation
Sr. No. DEVELOPMENTAL
- To assist and support the team in its day-to-day activities
2.
To continuously brainstorm, innovate and collaborate with various stakeholders for current ideas and strategies
- Remain informed and updated with Product Knowledge
OPERATING NETWORK
INTERNAL RELATIONSHIPS
S.No. DEPARTMENT
PURPOSE OF THE INTERACTION
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Product, Marketing and
Sales
Material for creating content
EXTERNAL RELATIONSHIPS
S.No.
ENTITY
PURPOSE OF THE INTERACTION
Marketing Agency For providing feedback as well as providing content / product information
ROLE REQUIREMENT
ESSENTIAL QUALIFICATION
Graduation
PREFERRED QUALIFICATION
Masters
CERTIFICATIONS ( IF ANY)
Content writing / Basics in Digital Marketing
EXPERIENCE
AGE
ADDITIONAL SKILLS
2 – 3 years
25 above preferably
Understanding of Digital Marketing
Basic Photoshop
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This JD is indicative in nature & may not comprehensively cover all aspects of your job, which may be intimated to you time to time.
📌 Content development (Mumbai)
🏢 Hafele
📍 Mumbai
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