About Kheewa Incorporation

Kheewa Incorporation is a Business Growth Consulting and Business Solutions organization providing services in Business Development, Sales & Marketing, Recruitment & HR Solutions, Digital Marketing, Lead Generation, Business Consulting, and AI-enabled Business Solutions.

We are looking for creative, energetic, and social-media-savvy Content Creators who can turn business ideas, products, services, and campaigns into engaging digital content.

The ideal candidate should be comfortable with content ideation, video shooting, Reels/Shorts creation, scripting, basic editing, social media trends, and AI-powered content tools.

Job Summary The Content Creator will be responsible for creating engaging content for the company's social media channels, marketing campaigns, websites, promotional activities, and business initiatives.

The role will cover the complete content process:

IDEA → SCRIPT → SHOOT → EDIT → PUBLISH → ANALYZE → IMPROVE The candidate should be able to understand a business objective and convert it into content that captures attention, communicates the message clearly, and encourages audience engagement or action.

Key Roles & Responsibilities

1. Content Ideation

Develop fresh and creative content ideas. Brainstorm ideas for Reels, Shorts, posts, videos, stories, and campaigns.

Understand target audiences and create relevant content.

Develop content around products, services, offers, business information, and industry topics.

Create content ideas for awareness, engagement, lead generation, and sales.

Maintain a regular pipeline of content ideas.

1. Social Media Content Creation

Create content for platforms including:

Instagram

Facebook

YouTube

LinkedIn

WhatsApp

Other relevant digital platforms

Content may include

Reels

Shorts

Videos

Stories

Static Posts

Promotional Creatives

Educational Content

Informational Content

Brand Content

Product Content

Business Tips

Customer Stories

Behind-the-Scenes Content
1. Reels & Short-Form Video Creation

Develop concepts for short-form videos. Write simple scripts and hooks.

Shoot videos using smartphones/cameras.

Create engaging openings to capture attention quickly.

Record talking-head and promotional videos.

Coordinate locations, backgrounds, lighting, and basic audio.

Edit Reels and Shorts.

Add captions, text, music, transitions, and appropriate effects.

Create platform-specific versions of videos.

1. On-Camera Content

Where required, the Content Creator should be comfortable appearing on camera.

Responsibilities may include

Presenting products and services.

Explaining business concepts.

Recording promotional videos.

Conducting interviews.

Hosting short videos.

Recording educational content.

Participating in events and outdoor shoots.

Representing the brand professionally on camera.

Camera confidence and natural presentation skills will be an advantage.

1. Script Writing & Copywriting

Write short-form video scripts. Create strong hooks and opening lines.

Write social media captions.

Develop CTAs.

Create promotional copy.

Write simple educational content.

Convert complex business information into easy-to-understand content.

Develop content in English, Hindi, and Hinglish where required.

1. Video Shooting

Plan basic video shoots. Handle smartphone/camera shooting.

Understand basic framing and composition.

Maintain suitable lighting and audio.

Record multiple takes when required.

Ensure footage is suitable for editing.

Coordinate with other team members during shoots.

1. Video Editing

Create and edit short-form content using tools such as:





CapCut

Canva

Adobe Premiere Pro

VN

InShot

Other suitable editing tools

Editing responsibilities include

Cutting and arranging footage.

Adding captions.

Adding music and sound effects.

Basic transitions.

Text overlays.

Brand elements.

Basic colour and audio correction.

Creating different formats for different platforms.

1. Trend Research

Monitor Instagram and YouTube trends. Identify trending audio and content formats.

Research viral Reels and Shorts.

Track relevant hashtags and topics.

Study successful creators and brands.

Identify opportunities to adapt relevant trends for company campaigns.

Maintain a list of useful content references and ideas.

1. Brand & Product Content

Create content explaining:

Company services

Products

Features

Benefits

Offers

USPs

Business opportunities

Customer success stories

Company initiatives

Recruitment campaigns

Marketing campaigns

Ensure content remains aligned with the company's communication and brand guidelines.
1. Marketing Campaign Support

Work with the Marketing and Business Development teams to create content for:

Lead Generation Campaigns

Product Promotions

Recruitment Campaigns

Brand Awareness

Customer Acquisition

Events

Offers

Product Launches

Influencer Campaigns

Digital Advertising

Create multiple content variations when required for testing and campaign optimization.
1. Content Calendar Management

Maintain a weekly/monthly content calendar. Plan content according to campaigns and business priorities.

Coordinate content deadlines.

Ensure content is created and submitted on time.

Maintain a record of published and upcoming content.

Avoid unnecessary gaps in content publishing.

1. Social Media Publishing & Engagement

Where assigned: Publish approved content.

Write captions and hashtags.

Schedule posts.

Monitor basic engagement.

Respond to relevant comments/messages or coordinate with the support team.

Track high-performing content.

Maintain records of published content.

1. Content Performance Analysis

Monitor:

Views

Reach

Impressions

Likes

Comments

Shares

Saves

Engagement

Followers

Leads

Clicks

Conversions where measurable

Identify which content formats perform better and use those observations to improve future content.
1. AI-Powered Content Creation

Use AI tools to improve content production and creativity.

Responsibilities may include

Content idea generation.

Script development.

Caption creation.

Hook generation.

Content research.

Competitor research.

Content variations.

AI-assisted image creation.

AI-assisted video creation.

Content planning.

Performance analysis.

Knowledge of ChatGPT, Gemini, Microsoft Copilot, AI image/video tools, and other AI content platforms will be an added advantage.

1. Competitor & Market Research

Monitor competitor social media content. Study their content formats and messaging.

Identify new content opportunities.

Track industry trends.

Research audience interests.

Identify successful content formats within relevant industries.

Share useful observations with the marketing team.

1. Collaboration With Teams

Work closely with:

Digital Marketing Team

Social Media Team

Graphic Designers





Video Editors

Influencer Marketing Team

Sales Team

Business Development Team

Recruitment Team

Management

Convert requirements from these teams into practical content concepts and deliverables.
1. Content Asset Management

Maintain organized folders for:

Raw Video

Edited Videos

Images

Scripts

Captions

Published Content

Campaign Assets

Brand Assets

Content References

Ensure files are properly named and organized for future use.
1. Reporting

Prepare regular reports covering:

Content Created

Content Published

Reels/Shorts Created

Campaign Content

Content Performance

Engagement

Reach

Leads Generated

Best Performing Content

Upcoming Content

Pending Content

Requirements & Qualifications

Educational Qualification

Graduate/Diploma in

Mass Communication

Digital Marketing

Marketing

Journalism

Advertising

Media Studies

Fine Arts

Business Administration

Any related field

Relevant practical experience and portfolio may be considered in place of formal qualification.

Experience

0–3 years of experience in:

Content Creation

Social Media

Digital Marketing

Video Creation

Video Editing

Social Media Management

Influencer Marketing

Brand Marketing

Freshers with a strong portfolio, personal social media page, or practical content-creation experience can also apply.

Technical Skills

Knowledge of the following will be preferred:

Instagram

Facebook

YouTube

LinkedIn

Canva

CapCut

Video Editing

Smartphone Photography/Videography

Basic Camera Handling

Google Workspace

MS Excel/Google Sheets

Social Media Analytics

AI Content Creation Tools

Communication Skills The candidate should have:

Good verbal communication.

Good Hindi and English communication.

Good writing skills.

Strong storytelling ability.

Ability to explain ideas clearly.

Confidence in communicating creative concepts.

Camera confidence will be an advantage.

Personal Attributes The ideal candidate should be:

Creative

Energetic

Social-media savvy

Trend-aware

Curious

Proactive

Self-motivated

Confident

Valuable storyteller

Fast learner

Detail-oriented

Deadline-oriented

Comfortable experimenting with new ideas

Good team player

Key Performance Indicators (KPIs)

KRA KPI

Content Production Number of quality content pieces created

Reels/Shorts Number and quality of short-form videos

Engagement Likes, comments, shares and saves

Reach Organic reach and views

Content Quality Visual, audio and storytelling quality

Creativity New and original content ideas

Trend Utilization Relevant trends used effectively

Publishing Content delivered according to schedule

Lead Generation Leads generated through content

Performance Improvement in content performance

Reporting Timely content performance reporting

What We Offer

Competitive Salary

Performance-Based Incentives where applicable

Content Creation Training

Digital Marketing Exposure

AI Content Creation Tools

Opportunity to Work on Multiple Brands & Industries

Professional Learning & Development

Career Growth Opportunities

Creative & Dynamic Work Environment

Exposure to Real Marketing Campaigns

Career Growth

Content Creator → Senior Content Creator → Content Team Leader → Content Manager

Depending on skills and interests, career opportunities may also develop into:

Social Media Marketing | Digital Marketing | Influencer Marketing | Video Production | Brand Marketing | Creative Strategy

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Join Kheewa Incorporation and turn your creativity into engaging content, powerful campaigns & business growth.

📌 Content Creators (India)
🏢 Kheewa Incorporation
📍 India