Content & Brand Lead (Bengaluru)

Content & Brand Lead (Bengaluru)

24 Sep
|
Creatr
|
Bengaluru

24 Sep

Creatr

Bengaluru

About Creatr

Creatr solves custom software at scale. We build and maintain production-grade software for enterprises and mid-market businesses at the best cost and the fastest go-to-market in the industry. We don't just replace what a business is already using; we build new software with a layer of AI workflow on top that changes how they operate.

Every industry has the same story. A business starts tracking clients or operations in a spreadsheet; it grows to 40 tabs, formulas break, and nobody can control access or track changes. They need custom software, but agencies quote $50,000 to $200,000, freelancers cost $15,000 a year just in maintenance, and no-code tools collapse under anything complex.

Here's how Creatr solves it. You describe your business. Creatr asks structured questions to

Dig into the specifics, your data, workflows, roles, and edge cases, like talking to a senior.

product consultant. From that, DeepBuild, our in-house AI engine, plans and builds a working prototype in 48 hours and takes it to production within a week. Not a mockup, you have to imagine a finished, real, working version you can actually use and give feedback on.

We then host, maintain, and evolve it as your business grows.

We've built CRMs, operations dashboards, admin panels, client portals, vendor management systems, and internal tools with an added layer of AI for over 100 businesses across 20

industries: logistics, healthcare, property management, consulting, recruiting, e-commerce,

and many more.

We're a 15-member team based in Koramangala, Bangalore, backed by Accel and expanding 100% MoM.

The Role

Right now most of what people see of Creatr online is one of our founders posting on

LinkedIn, plus the company page. When he posts, it works. When he's heads down for a week, our reach drops by about 80%. So one person is the whole channel today, and honestly, that's the problem this role exists to fix.

You would own the calendar, getting things posted and keeping it going week after week. There's no pipeline for any of these tasks today. You build it, and it's yours. This is also not a Bangalore-only job. We're going global, region by region, so the content has to work for the US, the UK, the Middle East, Southeast Asia,



and wherever we go next. Different audiences, different time zones. Working out how Creatr shows up in each place is a real part of the job.

And you'll be working close to the business. What do the customer stories tell us about who buys and why? What is the market saying back to us? Most content roles never get near that. This one does.

What you'll do

- Run the content calendar for every personal account on the team. LinkedIn first, then X

second. Plan, write, post, and keep it consistent. One rule: no personal account goes a week without an original post. Reposts don't count; LinkedIn barely shows them to anyone.
- Run the company page. It reposts what the team shares and publishes the company

updates (Deepbuild updates, launches, customer wins, and hiring), and comments on every post about Creatr, whether it's ours or anyone else's.
- Write about AI. What's actually changing in how software gets built, what we learn

from running Deepbuild every day, where the hype is wrong. You'll see it all firsthand. Turn it into posts people read.
- Write about businesses. How businesses run on software we built and what changed

for them. That means talking to the customer and the team first and getting the story right. Our data says this type of content is what buyers click on, and nobody's writing it yet.
- Research. Before we post into a new industry or a new region, someone has to know

how people there talk, what they read, and what they're sick of hearing. That's you. Same for competitors and for the customers we want to write about.

Work with the creative team to make the carousels, graphics, and videos. You tell them, what a post needs and why, and you make sure it ships on time.

- Ghostwrite. The founders, the engineers, and everyone with an account. Sit with

them, pull the stories out, draft what they would actually say,



and then get it posted.
- Community. Reply to comments and DMs, join relevant threads, and monitor what

people say about us.
- Measure it. Reach followers and applicants on the talent side. DMs, demo requests,

and cold email reply rates on the buyer side. Monthly report: more of what works, less of what doesn't. We already know that a product changelog gets about half the reach of a post about the team.
- Find more things like that. Keep up with formats on each platform and try new ones quickly.

Stay in sync with the GTM team so what we post matches who we're selling to.

What we're looking for

- We are searching for candidates with 1 to 3 years of experience managing social

media for a company, brand, or creator account that they have personally grown.
- You can write. Short and clear. Experience with tech or B2B writing is a plus.
- You know AI well enough to write about it without sounding like a press release. You

use the tools every day and have opinions on them.
- You can research. Dig into an industry, a customer, a competitor, or a region we've

never sold in and came back with something we didn't know. A lot of the content starts there.
- You know how LinkedIn and X actually work and why some posts get reach and

others don't.
- You look at analytics and change what you do because of them.
- You are based in Bengaluru or are willing to move.

Nice to have

- You've grown a LinkedIn or X account past 5k followers, yours or a brand's.
- Video editing (CapCut, Premiere, Descript, etc.)
- You've written about startups, SaaS, or software before.
- Experience with scheduling/analytics tools like Buffer, Hootsuite, Typefully, or Sprout

Social. Why this is a positive place to be

- You own it. You set up the pipeline, run it, and it stays yours as it grows.
- We're going global, and you'd be figuring out how Creatr shows up in each region

from the start.
- You get to work on the business, not only the posts. What we learn from content

changes who we sell to and how.
- Everything you write about is happening in the room around you.
- We grow people fast. Most of the team grew into their roles here.

📌 Content & Brand Lead (Bengaluru)
🏢 Creatr
📍 Bengaluru

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