24 Sep
|
Motion Education
|
Kota
24 Sep
Motion Education
Kota
About the Role
We are looking for a result-oriented Centre Success Manager to drive the business growth and operational success of our offline franchise centres.
The role involves working closely with Centre Directors and their teams to improve lead generation, walk-ins, admissions, revenue, marketing effectiveness and centre profitability.
Key Responsibilities
Manage the overall business performance of assigned offline centres.
Drive centre-wise admission, revenue, walk-in and conversion targets.
Review centre-level P&L;, operating costs, marketing budgets and profitability.
Plan and execute ATL, BTL, TTL and Local Area Marketing activities.
Track marketing performance through CPL, Cost per Walk-in, CAC, ROI and ROAS.
Manage the complete sales funnel from TOFU and MOFU to BOFU.
Monitor lead allocation, follow-up TAT, lead ageing, nurturing, stage movement and closures through CRM.
Identify funnel leakages and improve:
Lead-to-Contact Conversion
Contact-to-Walk-in Conversion
Walk-in-to-Admission Conversion
- Lead-to-Admission Conversion
Ensure proper CRM adoption, data hygiene and zero lead leakage.
Conduct regular centre visits, business reviews and performance audits.
Build robust relationships with Centre Directors and other key stakeholders.
Develop improvement plans for underperforming centres.
Train and mentor centre sales, counselling and marketing teams.
Prepare centre scorecards, sales forecasts, MIS reports and actionable business insights.
Coordinate with internal teams to resolve centre-level operational and business escalations.
Required Experience
Minimum 3 years of relevant experience in offline sales, marketing or centre business operations.
Must have worked at the level of Assistant Manager, Associate Manager or Manager.
Prior experience in managing or leading a team of 10+ members is mandatory.
Hands-on experience with at least one CRM platform and strong knowledge of lead lifecycle management.
Strong understanding of offline centre P&L; and cost structures, particularly marketing budget allocation.
Prior experience in Education, EdTech, Coaching, Test Preparation, Franchise Operations or Multi-centre Business will be preferred.
Key Skills
Centre Business Management
P&L; and Budget Management
Sales Funnel and Pipeline Management
CRM and Lead Lifecycle Management
Lead Nurturing and Conversion Optimisation
ATL, BTL and TTL Marketing
Local Area Marketing
Franchise and Stakeholder Management
Team Leadership and Performance Coaching
Sales Forecasting and Business Analytics
MIS Reporting and Advanced Excel
Problem-Solving and Execution Ownership
Ideal Candidate The ideal candidate should be data-driven, target-oriented and execution-focused, with the ability to manage multiple centres and stakeholders. The person must be comfortable travelling extensively and taking end-to-end ownership of centre growth and performance.
Pay: ₹35,000.00 - ₹50,000.00 per month
Work Location: In person
📌 Center Success Manager (Kota)
🏢 Motion Education
📍 Kota