Skill required: Marketing Operations - Salesforce Marketing Cloud

Designation: Campaign Management Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

- Help balance increased marketing complexity and diminishing marketing resources.
- Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
- Role requires Digital Marketing Ads Promotion creation design
- Design, implement, develop & manage Salesforce Marketing Cloud.
- A CRM platform that allows to create and manage marketing relationships and campaigns with customers.
- It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis.
- Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. What are we looking for?
- Primary skill - Salesforce Marketing Cloud - P5




- Secondary skill - Salesforce Marketing Cloud Email Studio - P5 Roles and Responsibilities:
- What Are We Looking For
- CRM Systems Expertise: Advanced proficiency in CRM platforms such as Salesforce, Adobe Campaign, Dot Digital, and Comarch. Marketing Automation and Personalization: Experience with campaign automation, segmentation, and customer journey mapping.

Data Management and Analytics: Strong ability to analyze customer data, derive insights, and optimize targeting strategies.

Compliance and Governance: Knowledge of data protection laws, spam regulations, and industry best practices.

- Core Competencies
- Strategic thinking to develop and implement data driven CRM strategies. Solid organizational skills to manage multiple campaigns and deadlines. Experience working cross functionally with internal teams and external partners. A proactive approach to troubleshooting campaign or system issues, with high attention to detail in campaign execution, testing, and reporting.

- Experience and Education
- 5 to 8 years of experience in CRM management, marketing automation, or customer engagement roles, with proven success leading CRM campaigns, developing customer segmentation strategies, and optimizing engagement initiatives.
- Roles and Responsibilities
- Develop and execute CRM strategies aligned with business goals to enhance customer lifecycle management. Oversee CRM roadmaps, campaign calendars, and customer engagement initiatives, ensuring compliance with local privacy laws, spam regulations, and internal contact rules.
- Manage requests from marketing and business teams, ensuring campaign execution aligns with strategic goals. Develop and allocate offers with appropriate segmentation and targeting, and lead multi channel campaigns including email, SMS, push notifications, and loyalty programs.

Oversee approval processes with legal, compliance, privacy, and external partners before execution.

- Manage customer segmentation strategies, ensuring data integrity and compliance.

📌 Campaign Management Specialist (Mumbai)
🏢 Accenture in India
📍 Mumbai