True Alpha | Gurugram | Full-Time

About True Alpha

True Alpha is building a high-impact cohort for founders and aspiring entrepreneurs who want to sharpen their business thinking, develop stronger leadership capabilities, and become better, more effective founders.

As we launch our upcoming cohort, we are looking for a Business Development Specialist who can take ownership of the journey from the first conversation with a prospective founder to their interview and eventual admission.

The Role

You will be working closely with high-intent leads generated through our marketing and advertising campaigns .

Your role will be to understand each prospect, engage with them meaningfully, communicate the value of the True Alpha program, qualify their interest, schedule interviews, and consistently follow up throughout the admissions journey.

This is a people-first sales and business development role where strong communication, relationship building, persistence, and ownership are key.

Key Responsibilities

- Connect with and respond to leads generated through digital advertising campaigns.
- Call prospective founders and understand their background, goals, and requirements.
- Clearly explain the True Alpha cohort, its structure, experience, and value proposition.
- Qualify leads based on their profile, intent, and suitability for the program.
- Schedule and coordinate candidate interviews.
- Maintain and manage the lead pipeline from initial enquiry to admission.
- Conduct timely and structured follow-ups through calls and messaging.
- Build strong relationships with prospective participants and address their questions or concerns.
- Track conversations, follow-ups, interview status, and conversions using CRM/pipeline tools.
- Work closely with the admissions and core team to move qualified candidates through the funnel.




- Consistently work towards monthly admission and conversion targets.
- Share feedback on lead quality, objections, and prospect behaviour to improve the overall sales process.

What We're Looking For
- Excellent communication and interpersonal skills.
- Confident and comfortable speaking with founders, entrepreneurs, and senior professionals.
- Strong persuasion, negotiation, and relationship-building abilities.
- Ability to understand a prospect's needs rather than simply follow a sales script.
- Strong follow-up discipline and ownership of the sales pipeline.
- Comfortable working with targets and performance-based incentives.
- Good organizational and CRM/pipeline management skills.
- Prior experience in business development, inside sales, admissions, EdTech, premium education, founder communities, consulting, or similar roles is preferred.
- Someone who is energetic, proactive, ambitious, and enjoys talking to people.

Compensation ₹30,000 – ₹45,000 per month + Performance Incentives

Incentives will be linked to successful conversions/admissions into the True Alpha cohort , providing significant earning potential for high performers.

Location & Employment

Location: Gurugram, Haryana

Employment Type: Full time

Work Mode: On-site

Why Join True Alpha?

- Work directly on building a premium founder-focused cohort.
- Speak with and build relationships with ambitious entrepreneurs and business leaders.
- Be part of a fast-moving team at the early stage of an exciting new program.
- Performance-linked incentives with the opportunity to significantly increase your earnings.
- Opportunity to grow with the True Alpha team as the program scales.

Apply If you are someone who loves talking to people, knows how to build trust, is relentless with follow-ups, and enjoys converting conversations into outcomes , we'd love to hear from you.

Join True Alpha and help build the next cohort of high-performing founders.

📌 Business Development Specialist (Gurugram)
🏢 TrueAlpha
📍 Gurugram