1. JOB PURPOSE To develop and grow the Companys Battery Business by acquiring new customers, developing new applications, managing existing accounts and generating profitable sales across Automotive, Industrial, EV, Lithium-ion, VRLA and other battery segments.

The role requires a solid hunter mindset, excellent customer relationship skills and the ability to independently convert opportunities into business.

2. KEY RESPONSIBILITIES

Business Development & Sales

- Identify and acquire new customers across target industries and applications.
- Generate leads through customer visits, references, networking, exhibitions, LinkedIn and market research.
- Understand customer requirements and recommend appropriate battery solutions.
- Prepare and follow up on quotations until order conversion.
- Develop new applications and markets for the Company’s battery products.
- Achieve monthly, quarterly and annual sales and gross-margin targets.

Customer Management

- Develop strong relationships with existing and prospective customers.
- Increase business from existing customers through new products and applications.
- Identify key decision makers and build relationships at multiple levels.
- Ensure regular follow-up and repeat business.
- Handle customer issues in coordination with internal teams.

Market Development

- Identify competitor products, pricing, customers and market trends.
- Identify new industries, OEMs, projects and applications where the Company’s batteries can be positioned.
- Develop competitor-conversion opportunities.

Sales Management





- Maintain a healthy and accurate sales pipeline.
- Ensure regular customer visits and follow-ups.
- Update CRM / sales reports regularly.
- Provide accurate monthly sales forecasts.
- Coordinate with Purchase, Technical, Finance, Logistics and Management for smooth execution of orders.

3. MONTHLY PERFORMANCE DASHBOARD The BDM Will be reviewed monthly on:

- Revenue Achievement
- Gross Margin Achievement
- New Customers Added
- New Customer Revenue
- Qualified Pipeline Value
- Number of Customer Meetings
- New Opportunities Created
- Quotations Submitted
- Orders / Trials Converted
- Repeat Business
- Collection / Outstanding Discipline
- CRM & Forecast Accuracy

4. IDEAL CANDIDATE

Must Have:

- 3–7 years of B2B sales / business development experience.
- Proven track record of acquiring new customers.
- Strong communication and negotiation skills.
- Ability to independently generate leads and close business.
- Willingness to travel extensively for customer meetings.
- Strong follow-up and ownership mindset.

Preferred

Experience in:

- Lead Acid Battery / Lithium Ion Battery
- EV
- Automotive components
- Electrical products
- Industrial products
- Energy storage / UPS Back Up Power
- Technical B2B products

Technical understanding of Lithium-ion, LFP, Lead Acid / VRLA and battery applications will be an advantage. 5. PERFORMANCE EXPECTATION The BDM will not be measured only by the number of enquiries or customer visits.

The primary objective is

LEAD QUALIFIED OPPORTUNITY CUSTOMER APPROVAL FIRST ORDER REPEAT BUSINESS

📌 Business Development Manager (Ahmedabad)
🏢 Synchron Global
📍 Ahmedabad