Role & responsibilities

- Develop and execute the domestic HoReCa sales and market-development strategy.
- Identify and acquire new customers across:

- Hotels and restaurant groups

- Caf and QSR chains

- Bakeries and dessert chains

- Cloud kitchens

- Caterers and institutional foodservice
- Build a solid sales pipeline and manage the complete sales cycle from lead generation to repeat orders.
- Identify high-potential cities, regions, customer segments and applications and develop market-entry plans.
- Sell fruit purees, pastes and concentrates through application/solution selling, rather than competing only on price.
- Develop and manage key accounts, expanding business across products, outlets and locations.
- Identify, appoint and manage HoReCa distributors and develop direct + distributor sales models.
- Negotiate pricing, MOQ, payment terms,



margins and commercial agreements within company guidelines.
- Manage samples, product trials and conversions, working closely with R&D;, Quality, Production and Technical teams.
- Monitor competitors, pricing, market trends and emerging consumption opportunities.
- Track sales performance, forecasts, CRM, collections and other commercial KPIs.
- Represent the company at food, hospitality and foodservice exhibitions and industry events.

Preferred candidate profile

- 510 years of B2B sales/business development experience.
- Experience in HoReCa, food ingredients, foodservice, FMCG, beverages, bakery/dessert ingredients or food processing.
- A proven track record in new customer acquisition and market development.

📌 Business Development Manager (Indore)
🏢 Frut X Industries
📍 Indore