Company Description CERA Sanitaryware Ltd. is one of India’s fastest-growing companies in the home solutions segment, known for its focus on style, innovation, and leadership. The company offers an extensive product portfolio, including high-end showers, steam cubicles, whirlpools, sanitaryware, and faucets, making it a preferred choice for customers seeking contemporary lifestyle solutions.

Since 1980, CERA has invested in advanced technology and sustainable practices, operating a state-of-the-art manufacturing plant that was the first in the industry to use natural gas for superior product finish. CERA’s continuous innovation has introduced industry benchmarks such as water-saving twin-flush WCs and low-flush systems, reinforcing its leadership status. The company aims to expand sanitaryware production significantly to meet growing demand while maintaining high quality and customer satisfaction.

Role Description This is a full-time, on-site Business Development Executive role based in Hyderabad. The role involves identifying and pursuing recent business opportunities, generating qualified leads, and expanding CERA’s customer base in the home solutions and sanitaryware market.

The Business Development

Executive will build and manage relationships with key accounts, conduct regular client meetings, and ensure high levels of customer satisfaction.





Responsibilities include conducting market research, tracking competitor activities, preparing sales proposals, and coordinating with internal teams to deliver solutions aligned with client needs. The role also requires meeting sales targets, maintaining accurate sales records, and representing CERA’s brand values of style, innovation, and quality during customer interactions and industry events.

Qualifications

- Candidates should possess skills in New Business Development and Lead Generation to identify opportunities and drive growth.
- Candidates should possess skills in Account Management and Business relationship handling to maintain and grow key client accounts.
- Candidates should possess strong Communication skills to engage with customers, negotiate, and present solutions effectively.
- Experience in sales or business development within building materials, sanitaryware, or related home solutions industries is beneficial.
- Proven ability to meet or exceed sales targets and work with CRM or sales tracking tools is an advantage.
- Strong analytical and negotiation skills, with the ability to work independently and collaboratively with cross-functional teams.
- Bachelor’s degree in Business, Marketing, or a related field is preferred.

📌 Business Development Executive (Hyderabad)
🏢 CERA Sanitaryware
📍 Hyderabad