BUSINESS DEVELOPMENT MANAGER — B2B SALES

Company: Mahalaxmi Flexible Packaging Private Limited

Department: Business Development / Sales

Reports To: Managing Director

Location: Field-Based — Delhi NCR, with Pan-India Travel

Experience: 3–8 years in B2B Field Sales

Employment Type: Full-Time

CTC: ₹4.2–7.2 LPA + Performance-Based Incentives

About the Role

Mahalaxmi Flexible Packaging Private Limited is looking for an energetic and target-oriented Business Development Manager to drive new customer acquisition and business growth across the food service and related B2B segments.

The role is primarily focused on new client acquisition, field visits, sample-to-order conversion, revenue generation, and account development. The ideal candidate should be comfortable with field sales, frequent client meetings, commercial negotiations, and travelling across Delhi NCR and other parts of India as required.

Experience in packaging, food service, HoReCa, QSR, restaurants, bakery, sweets, ready-to-eat, or catering will be preferred.

Key Responsibilities

1. New Business Development

- Identify and develop new B2B business opportunities in assigned markets.
- Generate leads through field visits, market mapping, references, networking, and other business development channels.
- Approach prospective customers and convert them into active accounts.
- Build and maintain a healthy sales pipeline against assigned targets.
- Focus on acquiring new customers rather than only servicing existing accounts.
- Develop long-term business relationships with key decision-makers.

2. Target & Sales Achievement

- Work towards assigned monthly, quarterly, and annual sales targets.
- Plan daily and weekly activities to achieve business development objectives.
- Track leads, opportunities, samples, quotations, orders, and conversions.
- Maintain visibility of the complete sales funnel from prospecting to order closure.
- Take ownership of revenue generation from assigned accounts.

3. Field Visits & Market Coverage

- Conduct regular client visits across Delhi NCR and other assigned markets.
- Maintain a defined weekly visit plan and ensure disciplined field coverage.
- Submit timely and accurate visit reports with key discussion points and next actions.
- Identify new market opportunities through regular field activity.
- Meet purchase managers, owners, procurement teams, production teams, and other relevant decision-makers.

4. Sample-to-Order Conversion

- Understand customer requirements and coordinate suitable product samples.




- Follow up systematically after sample submission.
- Track sample status, customer feedback, quotation, negotiation, and order conversion.
- Identify reasons for lost samples/orders and take corrective action.
- Improve sample-to-order conversion through structured follow-up.

5. Commercial Negotiation

- Prepare and present quotations based on customer requirements.
- Negotiate pricing, quantities, payment terms, delivery requirements, and other commercial conditions within company guidelines.
- Understand customer price expectations while protecting company margins.
- Coordinate internally with management and relevant departments for special pricing or commercial requirements.

6. Payment Follow-Up & Collection

- Monitor outstanding payments for personally managed accounts.
- Follow up with customers for timely payment collection.
- Coordinate with Finance for outstanding payment status and reconciliation.
- Maintain awareness of customer credit/payment behaviour.
- Escalate delayed or high-risk payments to management in a timely manner.

7. Market & Competitor Intelligence

- Gather information on competitor pricing, products, customer preferences, and market activity.
- Identify emerging customer and market requirements.
- Share relevant market feedback and business opportunities with the Managing Director.
- Track changes in customer demand and competitor activity.

8. Customer & Internal Coordination

- Coordinate with Production, Dispatch, Finance, and other internal teams to ensure smooth order execution.
- Communicate customer requirements accurately to internal teams.
- Follow up on delivery and service-related issues where required.
- Ensure timely communication with customers throughout the sales cycle.

Target Customer Segments The candidate will primarily develop business in segments including:

- QSRs
- Restaurants
- Bakeries
- Sweet Shops
- Ready-to-Eat / Food Businesses
- Catering Companies
- HoReCa
- Food Service Businesses
- Other relevant B2B customers

Required Skills & Qualifications

- Bachelor's degree in any discipline.
- MBA in Sales/Marketing will be an advantage.




- 3–8 years of experience in B2B field sales / business development.
- Experience in packaging, food service, HoReCa, QSR, restaurants, bakery, sweets, or related industries will be preferred.
- Proven experience in new customer acquisition and business development.
- Strong field-sales orientation with willingness to travel extensively.
- Must have a valid driving licence and own vehicle for field visits.
- Strong communication and negotiation skills in Hindi and English.
- Good commercial understanding and ability to negotiate with customers.
- Strong follow-up and relationship-building skills.
- Comfortable maintaining structured visit reports and sales trackers.
- Target-oriented and self-driven approach.
- Presentable and professional communication.

What We Are Looking For The ideal candidate should be someone who:
- Enjoys meeting new customers and generating business.
- Can independently identify and approach potential customers.
- Has a strong hunter/new-business mindset.
- Is comfortable with frequent field travel.
- Maintains disciplined records of visits, leads, samples, quotations, and conversions.
- Can clearly explain their past sales performance using actual numbers.
- Takes ownership of the complete sales cycle from prospecting to payment collection.
- Can communicate effectively with business owners and decision-makers.

This Role May Not Be Suitable If You
- Have primarily handled existing accounts without new customer acquisition.
- Prefer an office-based sales role with limited field activity.
- Are uncomfortable with frequent travel.
- Do not maintain systematic sales/visit records.
- Cannot explain your previous sales targets, achievements, visit numbers, or conversion performance.
- Prefer taking orders from existing customers rather than actively generating new business.

Key Performance Indicators (KPIs) Performance will be evaluated on measurable business development outcomes, including:
- New customers acquired
- Monthly/quarterly/annual sales achievement
- Number of qualified client visits
- Lead generation and pipeline development
- Sample-to-order conversion rate
- Recent account revenue
- Conversion of prospects into paying customers
- Payment collection and outstanding management
- Visit-report and CRM/trackers discipline
- Market coverage and new territory development
- Quality of market and competitor feedback

Intrested candidate can also email: [email protected] Pay: ₹420,000.00 - ₹720,000.00 per year

Work Location: In person

📌 Business Development Associate (Mohan Nagar)
🏢 Mahalaxmi Flexible Packaging
📍 Mohan Nagar