Key Responsibility Area: ( Specifies Key Result Areas for the Incumbent )

o Overall responsibility for servicing clients on Analytics/Advisory and managing the analytics team.

o Hands-on advanced knowledge of analytical techniques, advanced knowledge of SQL or other structured language, advanced knowledge of Excel.

o Design and develop analytics products and services.

o Work closely with Clients on scorecards, advisory, and modeling.

o Develop models and use analytics for refined data capturing and analysis.

o Provide leadership to the analytics team and assist the leadership to deliver results, business goals,

and commitments.

o Perform email marketing list pulls for various campaigns including promotional, servicing, and transactional email lists.

o Utilize T-SQL to query databases and extract relevant data for email campaigns.

o Monitor and analyze email campaign performance, providing insights and recommendations for improvements.

o Collaborate with marketing and IT teams to ensure data accuracy and integrity.

o Develop and maintain Tableau reports for email marketing metrics and performance tracking.

o Support various special project assignments.

Eligibility Criteria: (Skill set required to do the job- Knowledge, Tools, Technical Knowledge, Certifications etc.)

o Proven track record with database languages (e.g., SQL) and statistical software (e.g., ‘R’, Python), and visualization tools (e.g., Tableau, PowerBI, QlikView).

o Well-versed with MS Excel – advanced & VBA.

o Knowledge of advanced statistical techniques and concepts (regression,



properties of distributions,

statistical tests and proper usage, etc.) and experience with applications.

o Solid T-SQL querying skills.

o Experience creating and monitoring Tableau reports.

o Experience with email marketing platforms and tools.

o Good to have conceptual or working knowledge of Machine Learning & AI, cloud platforms (e.g., AWS,

GCP, Azure).

BEHAVIORAL SKILLS: (Attitude, Aptitude and Abilities)

o Experience articulating and translating business questions to analytical solutions.

o Ability to handle and structure analysis independently.

o Comfortable with numerical and quantitative calculations and analysis.

o Excellent attention to detail, high output accuracy, and out-of-box thinking to bring in innovative approaches to problems/issues in data processing.

o Excellent verbal and written English language communication skills

Nice-to-Have Experience and Skills:

o 1-3 years of experience in consumer financial experience, including familiarity with US regulations such as the Privacy Act, Affiliate Opt-Outs, and CAN-SPAM Act.

o Experience with Microsoft Azure Development Operations (ADO).

o Proficiency in website traffic management and debugging tools such as Google Analytics 4, Google

Chrome Developer Tools, or Charles Debugger.

o First-hand experience with Rakuten, Quinstreet, Nerdwallet, Juno, or other paid affiliate marketing networks.

Benefits & Perks:

o Two weekly offs – 5 days working and 2 Week Offs o Hassle-free transit to work – Cab facility available for pick & drop o Medical insurance

📌 Business Analyst (Marketing) (Chennai)
🏢 Quinte
📍 Chennai