Company Description NoBroker HR is part of NoBroker.com, India’s first and only PropTech unicorn, focused on creating a brokerage-free real estate ecosystem. The company connects property owners with tenants and buyers directly through a technology-driven platform, eliminating information asymmetry and the need for intermediaries. Founded in 2014 by alumni from IIT Bombay, IIT Kanpur, and IIM Ahmedabad, NoBroker now serves millions of customers each month across major Indian cities.

Backed by leading global investors, NoBroker offers a wide range of services including property search, rental agreements, home services, loans, and community management solutions. Team members work in a fast-paced, meritocratic environment with substantial growth opportunities and exposure to creative real estate and technology solutions.

Role Description The BTL Activation Executive is a full-time, on-site role based in the Greater Bengaluru Area. This position is responsible for planning and executing below-the-line (BTL) marketing activities such as local events, housing-society activations, kiosks, flyers, and other on-ground campaigns to promote NoBroker’s services. The role includes coordinating with internal marketing and sales teams, managing vendors and partners, and ensuring timely setup and smooth operations of activations.

The BTL Activation Executive will track campaign performance, gather customer feedback,



and provide reports and insights to optimize future activities. Day-to-day responsibilities also involve maintaining brand visibility, ensuring compliance with brand guidelines, and representing NoBroker professionally in all external engagements.

Qualifications

- Experience in BTL marketing, field promotions, or on-ground brand activations, preferably in real estate, consumer services, or startup environments.
- Strong skills in event coordination, vendor management, and logistics planning for local campaigns and society activations.
- Ability to communicate clearly and confidently with customers, partners, and internal teams; fluency in English and local languages is an advantage.
- Basic understanding of marketing concepts, brand positioning, and lead-generation tactics, with the ability to follow campaign plans and guidelines.
- Comfort with data collection, maintaining activation reports, and using spreadsheets or simple digital tools to track performance.
- Proactive mindset, willingness to work on the field, and readiness to travel within the Greater Bengaluru Area as required.
- Bachelor’s degree in marketing, business, communications, or a related field is preferred; relevant experience in lieu of formal education will be considered.
- Demonstrated ability to work in a quick-paced, target-driven environment and collaborate effectively with cross-functional teams.

📌 BTL Activation Executive (Bengaluru)
🏢 NoBroker HR
📍 Bengaluru