Must-Have Experience

- Minimum 6+ years of experience in Branding & Marketing
- Prior experience in Events, Media & Entertainment Industry, Media Agencies, Media Buying Companies, or GEC TV Channels
- Proven experience curating marketing ideas end-to-end from conceptualization to implementation to measuring output
- Solid grounding across ATL, BTL, and Digital marketing
- Experience marketing non-fiction TV shows, and large-format Events / Event IPs

Roles & Responsibilities

- Lead branding and marketing strategy for Startup concept to execution
- Drive idea conceptualization, campaign strategy, and budgeting across ATL, BTL, and Digital
- Identify and manage vendors for marketing execution and delivery
- Build and manage partner and vendor relationships
- Drive association and cross-promotion tie-ups with brands, platforms, and media partners




- Plan and execute marketing for the show as well as associated large-scale events/Event IP moments
- Track, measure, and report on marketing activity performance and outcomes
- Collaborate closely with Sponsorship, Digital, and Production teams for integrated campaigns

Expected KPIs

- On-time delivery of marketing campaigns (ATL/BTL/Digital) vs. plan
- Marketing budget adherence and cost efficiency
- Reach, engagement, and impact of campaigns (measured output vs. targets)
- Number and value of cross-promotion / association partnerships secured
- Vendor performance and delivery consistency
- Brand visibility/recall metrics for the season

📌 Branding And Marketing Manager (Chennai)
🏢 MATID TECHNOLOGIES
📍 Chennai