We're looking for a Brand Strategy & Growth Manager to own the end-to-end growth and brand-building of our sensitive skincare D2C brand. You'll sit at the intersection of brand, marketing, and performance — responsible for how the brand looks, sounds, sells, and scales across digital channels (Instagram, D2C website, and marketplaces).

What You'll Own

Brand Strategy: Define and evolve brand positioning, tone of voice, and visual identity guidelines across all touchpoints (website, packaging, social, marketplace listings).

Growth Strategy: Build and execute the growth roadmap across paid (Meta, Google, Amazon Ads), organic (SEO, Instagram Reels/content), and retention (email/WhatsApp, CRM) channels.

Content & Social: Guide the content calendar and creative direction for Instagram Reels and other social platforms, ensuring content aligns with brand voice and drives virality/engagement among the target 25-45 audience.

Performance Marketing Oversight: Partner with performance marketers/agencies to plan and optimize spend, track ROAS/ACOS, and manage budgets across Meta Ads, Google Ads, and Amazon/marketplace advertising.

Funnel & Conversion: Work with the website/e-commerce team to improve landing pages, PDPs, and checkout flows for conversion.

Marketplace Strategy: Coordinate brand presence and campaigns across Amazon, Nykaa, Myntra,



and other relevant marketplaces in India.

Analytics & Reporting: Own the growth dashboard — CAC, LTV, ROAS, repeat purchase rate, and other key D2C metrics — and report regularly to leadership.

Cross-functional Leadership: Collaborate with product, design, and operations teams to ensure brand consistency and growth alignment across new launches.

What We're Looking For

3-6 years of experience in brand marketing, growth marketing, or D2C e-commerce (skincare/beauty/FMCG preferred).

Proven track record of scaling a D2C or e-commerce brand — from 0-1 or 1-10 stage.

Robust understanding of the Indian D2C landscape, social commerce, and performance marketing fundamentals.

Data-driven mindset with hands-on experience in Meta Ads Manager, Google Ads, GA4, and marketplace ad platforms (Amazon Ads a plus).

A sharp eye for brand aesthetics and storytelling, especially on Instagram Reels/short-form video.

Excellent communication skills and ability to work directly with founders in a fast-paced startup environment.

Bonus: experience in the skincare/beauty category, understanding of ingredient-led/sensitive-skin positioning.

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

📌 Brand Strategy & Growth Manager (E-commerce Skincare) (Jaipur)
🏢 kuber mart industriesprahladpura jaipur
📍 Jaipur