About EZ Wellness

At

EZ Wellness , we believe that health and wellness shouldn't be complicated. Our mission is to make healthy living accessible, effortless, and "EZ" for everyone through high-quality products and a supportive community. We are looking for a hybrid

Brand Strategist & Content Writer to establish our unique brand voice, construct our digital footprint, and drive growth from the ground up.

Role Overview

This is a high-impact, full-time role where strategic thinking meets creative execution. You will be responsible for defining how EZ Wellness shows up in the world from the macro branding plans to micro-level execution like

Instagram creatives, product image conceptualization, and high-converting ad copy . If you have a passion for the wellness space and know how to tell a story that connects deeply with modern consumers, we want you on our team.

Key Responsibilities

- Brand Strategy & Planning Develop and execute a comprehensive lifestyle and wellness brand positioning framework . Define the core brand identity, including target persona alignment, voice, tone, and competitive differentiators. Formulate a cohesive content ecosystem mapping back to core business targets (brand awareness, lead gen, community).
- Copywriting & Content Creation Write compelling, high-converting copy across platforms:

Instagram captions , static scripts, reels, and product detail descriptions. Craft concise,



punchy hooks and body texts for paid brand advertisements

(Meta/Google ads). Ensure all content aligns seamlessly with the EZ Wellness tone transparent, engaging, empathetic, and authoritative.

- Social Media Visual Direction & Creatives Conceptualise aesthetic

Instagram post layouts, carousels, and stories that stop users from scrolling. Maintain a pristine, cohesive grid aesthetic reflecting premium wellness trends. Stay up-to-date with viral wellness trends, audio formats, and community engagement tactics.

- Product Image & Aesthetic Building Direct the visual narrative for product photography, including storyboarding e-commerce images and lifestyle mockups. Collaborate with graphic designers and photographers to ensure final media assets reflect an "effortless wellness" lifestyle.

Requirements & Qualifications Experience:

3+ years of full-time experience as a Brand Strategist, Content Creator, Copywriter, or Social Media Specialist. Niche Expertise:

Prior experience working directly with

D2C, lifestyle, fitness, supplements, or wellness brands is highly preferred. Design Savvy:

Proficiency in design and storyboarding tools like

Canva, Adobe Express, or Figma to draft concepts. Storytelling:

A proven track record of using emotional storytelling to build online communities. Portfolio:

A strong portfolio demonstrating a mix of branding frameworks, written copy, and visual social media grids.

📌 Brand Strategist & Content Writer (Nashik)
🏢 Dignity Health
📍 Nashik