Job Title: Brand Strategist / Social Media Strategist

Department: Marketing

Reporting To: Chief Marketing Officer

Experience: 3+ Years

Employment Type: Full-Time

Location: Trivandrum

Job Summary

Lead and execute the organization's social media, content marketing, and brand communication strategy across all digital platforms. The ideal candidate should possess strong expertise in social media growth, content planning, brand positioning, storytelling,

creative campaign execution, influencer marketing, community engagement, and performance analysis. This role requires creativity, strategic thinking, trend awareness, and the ability to collaborate with design, video, digital marketing, admissions, and leadership teams to build a strong and consistent brand presence.

Key Responsibility Areas

- Brand Strategy & Positioning
- Social Media Strategy
- Content Strategy & Planning
- Creative Campaign Management
- Influencer & Community Marketing
- Brand Reputation Management
- Event & Campaign Branding

Experience & Qualification

● 3+ years of experience in Social Media, Content Marketing, Branding, or Digital

Communications.





● Proven experience in developing successful brand campaigns and social media growth strategies.

● Solid portfolio showcasing social media campaigns, content creation, and branding projects.

● Bachelor's degree in Marketing, Mass Communication, Journalism, Media, English,

Business Administration, or a related field.

● Certifications in Content Marketing, Social Media Marketing, Branding, or Digital

Marketing will be an added advantage.

Key Performance Indicators

● Achieve monthly follower growth targets across platforms.

● Increase engagement rate and community interaction.

● Improve organic reach and impressions.

● Deliver consistent content publishing as per calendar.

● Increase video views, watch time, and audience retention.

● Improve website traffic from social media channels.

● Increase brand mentions and share of voice.

● Successfully execute integrated branding campaigns.

● Deliver performance reports with actionable insights.

● Maintain brand consistency across all marketing channels.

📌 Brand Specialist (Thiruvananthapuram)
🏢 Wayvida
📍 Thiruvananthapuram