Company Description People Of India is one of India’s largest storytelling communities, engaging over 5.5 million people across digital platforms. With a core purpose of “Connecting Souls & Unfolding India,” the community consistently shares diverse, real-life stories that resonate with audiences nationwide.

Across its various social media channels, People Of India has published more than 1,500 stories, reaching over 100 million readers every month. The brand’s presence spans multiple Instagram handles, including @officialpeopleofindia, @kahaniyan_poi, and @swades_poi, offering distinct formats and themes for different audience segments. Team members join a mission-driven organization that values authenticity, cultural depth, and meaningful human connections.

Role Description The Brand Partnership role is a full-time, hybrid position based in Mumbai, with flexibility for partial work-from-home. In this role, the team member will identify and build strategic partnerships with brands that align with People Of India’s values and audience, including prospecting, pitching, and closing deals.

Day-to-day responsibilities include developing partnership proposals, coordinating branded storytelling campaigns, managing partner relationships, and ensuring campaign deliverables meet agreed objectives and timelines. The role involves collaborating with content,



marketing, and social media teams to integrate brand narratives seamlessly into People Of India’s storytelling formats. The team member will also track performance metrics, prepare reports, and provide insights to optimize existing and future brand collaborations.

Qualifications

- Candidates should possess solid Brand Strategy and Brand Management skills, with the ability to design and execute effective partnership plans.
- Candidates should possess excellent Communication and Branding skills to present ideas clearly and maintain consistent brand narratives across platforms.
- Candidates should possess solid Sales skills, including lead generation, negotiation, and closing brand partnership deals.
- Candidates should possess relationship-building and account management capabilities to sustain long-term, mutually beneficial partnerships.
- Relevant experience in influencer marketing, digital media, or content-driven brands is beneficial.
- A background in marketing, communications, business, or a related field, along with proficiency in presentation tools and basic analytics, is preferred.
- Ability to work in a fast-paced environment in Mumbai, collaborate with cross-functional teams, and handle multiple campaigns simultaneously.

📌 Brand Partnership (Mumbai)
🏢 People Of India
📍 Mumbai