Company Description

V-Rich Natural Products is a purpose-driven natural foods and dairy brand built on the principles of purity, trust, authenticity, and safety . Inspired by founder Yogitha’s personal experience during pregnancy, V-Rich was created with a vision to develop natural products that support everyday well-being without compromising on quality.

Our mission is to help individuals and families feel confident about the products they choose for themselves and their loved ones. From sourcing and formulation to customer experience, we are committed to maintaining high standards and building lasting relationships with our customers.

At V-Rich, you will have the opportunity to contribute to a growing, mission-driven brand while helping shape its identity, consumer experience, and long-term market presence.

Role Overview

We are looking for a Brand & Marketing Specialist who can take ownership of brand strategy, integrated marketing campaigns, product launches, consumer engagement, and brand growth.

The ideal candidate will combine strategic thinking, creativity, consumer understanding, and strong execution skills to build a distinctive and consistent V-Rich brand across digital and offline channels.

Key Responsibilities

1. Brand Strategy & Positioning

- Develop and execute comprehensive brand strategies aligned with business objectives.
- Define and strengthen brand positioning, value proposition, messaging, and visual identity.
- Build long-term brand equity and ensure consistency across all customer touchpoints.
- Develop annual brand calendars, marketing roadmaps, and growth strategies.
- Identify opportunities to strengthen brand awareness, consideration, and customer loyalty.

2. Advertising & Integrated Campaign Management

- Plan, execute, and optimize 360° marketing campaigns across ATL, BTL, Digital, Retail, PR, and Influencer channels.
- Lead advertising campaigns across Meta, Google Ads, YouTube, OTT, Print, Radio, Outdoor (OOH), and Influencer Marketing .
- Develop campaign briefs and coordinate with creative, media, production, and advertising agencies.
- Manage campaign budgets, timelines, media plans, and performance reporting.




- Track campaign effectiveness and optimize marketing ROI using data-driven insights.

3. Digital & Performance Marketing

- Lead digital brand-building initiatives across social media, e-commerce platforms, and the company website.
- Work closely with the Digital Marketing team on:
- Meta Ads
- Google Ads
- SEO & SEM
- Email Marketing
- WhatsApp Marketing
- Remarketing
- Social Media Marketing
- Monitor campaign performance using Google Analytics, Meta Business Suite, Google Ads Manager , and other relevant marketing platforms.
- Drive customer acquisition, engagement, retention, and conversion through integrated marketing initiatives.

4. Product Branding & Go-to-Market Strategy

- Lead branding initiatives for new product launches.
- Conduct market research and develop product positioning, naming, packaging, and go-to-market strategies.
- Work closely with Product Development, Sales, and Design teams to ensure packaging and brand communication reflect V-Rich's premium positioning.
- Develop product launch campaigns, promotional plans, sampling initiatives, and retail activation programs.
- Support pricing and promotional strategy based on market and consumer insights.

5. Consumer Insights & Market Research

- Conduct market research to understand consumer behavior, market trends, and competitor activity.
- Analyze customer feedback, sales performance, and market data to identify growth opportunities.
- Monitor brand health, customer perception, and campaign effectiveness.
- Translate consumer insights into actionable marketing and brand strategies.

6. Creative & Content Management

- Develop and manage the overall brand content strategy.
- Oversee the creation of digital, print, video, POSM, packaging, and retail marketing materials.
- Ensure consistent brand messaging across advertisements, packaging, social media, websites,



and promotional campaigns.
- Collaborate with designers, photographers, videographers, content creators, and agencies to deliver high-quality brand assets.
- Ensure all creative communication reflects the brand's tone, positioning, and identity.

7. Retail Branding & BTL Activation

- Plan and execute in-store branding, retail promotions, sampling activities, kiosk branding, exhibitions, and BTL campaigns.
- Work closely with the Sales team to improve retail visibility, customer engagement, and brand presence.
- Develop activation concepts that strengthen consumer interaction with the brand.
- Ensure consistency across all offline and retail touchpoints.

8. Stakeholder & Team Management

- Collaborate closely with Sales, Digital Marketing, Product Development, Operations, Creative, and Business teams .
- Manage external agencies, media partners, advertising partners, printers, production houses, and other vendors.
- Lead branding projects from concept to execution.
- Ensure projects are delivered within agreed timelines and budgets.
- Coordinate multiple stakeholders and marketing initiatives in a quick-paced environment.

Required Skills & Competencies

- 3–4 years of experience in Brand Management, Marketing, Advertising, or Brand Strategy.
- Strong understanding of Brand Strategy, Advertising, Campaign Planning, and Consumer Marketing .
- Hands-on experience with Meta Ads, Google Ads, YouTube Ads , and integrated marketing campaigns.
- Knowledge of media planning, performance marketing, influencer marketing, and digital analytics.
- Experience in product launches, retail branding, packaging development, and trade marketing .
- Working knowledge of:
- Google Analytics
- Meta Business Suite
- Google Ads Manager
- Marketing automation platforms
- Social media and digital marketing tools
- Strong creative thinking, storytelling, communication, negotiation, and project management skills.
- Ability to manage multiple campaigns, priorities, and stakeholders simultaneously.
- Strong analytical and problem-solving abilities.
- Experience in FMCG, Dairy, Food & Beverage, Consumer Goods, or D2C brands is highly preferred.

📌 Brand Marketing Specialist (Hyderabad)
🏢 V-Rich Natural Products
📍 Hyderabad