Core Responsibilities

- Lead brand discovery sessions with founders and stakeholders.

- Understand the business model, product, target audience, and growth goals.

- Conduct market, competitor, and consumer research before every project.

- Identify market gaps and define a unique brand positioning.

- Develop brand strategy and positioning for new and existing brands.

- Create brand architecture for businesses with multiple products or categories.

- Build customer personas and audience insights.

- Define brand purpose, vision, mission, values, and personality.

- Develop tone of voice and messaging frameworks.

- Create brand narratives and storytelling concepts.

- Collaborate with designers to ensure creative work aligns with strategy.

- Guide logo, visual identity, and packaging direction from a strategic perspective.

- Present strategic recommendations confidently to clients.

- Revise strategies based on client feedback while maintaining strategic integrity.

- Document all strategic decisions in professional presentations.

Research & Analysis

- Perform competitor benchmarking.

- Analyze industry trends and consumer behavior.

- Research naming opportunities and trademark-related considerations.

- Evaluate premium vs mass-market positioning opportunities.

- Identify category white spaces for differentiation.

Creative Direction Support

- Prepare mood boards and creative inspiration.

- Write creative briefs for designers.

- Ensure visual identity reflects the defined positioning.

- Review design concepts from a strategic perspective.

Client Management





- Lead strategy workshops and onboarding sessions.

- Ask the right discovery questions to uncover business challenges.

- Explain strategic decisions in easy, client-friendly language.

- Build long-term relationships with founders and business owners.

Deliverables The Brand Strategist will be responsible for creating:

- Brand Strategy Presentation

- Positioning Framework

- Customer Persona

- Competitor Analysis

- Brand Narrative

- Mission, Vision & Values

- Brand Personality

- Tone of Voice Guidelines

- Messaging Framework

- Naming Rationale (when applicable)

- Creative Brief for Design Team

Skills Required

- Strong strategic and analytical thinking.

- Excellent communication and presentation skills.

- Understanding of branding, packaging, and visual identity.

- Experience with market research and consumer insights.

- Ability to collaborate with designers and project managers.

- Strong storytelling and copywriting skills.

- Attention to detail and structured documentation.

KPIs

- Quality and clarity of brand strategy presentations.

- Client satisfaction after strategy sessions.

- On-time delivery of strategic documents.

- Alignment between strategy and final creative output.

- Number of projects successfully completed.

- Repeat clients and strategy-led upsell opportunities.

Experience

- 2–5+ years in brand strategy, branding, marketing, or consulting.

- Experience working with FMCG, D2C, hospitality, beauty, food & beverage, or lifestyle brands is preferred.

- Portfolio demonstrating positioning, naming, or brand strategy work is mandatory.

📌 Brand Strategist (Bengaluru)
🏢 The Modern Theory
📍 Bengaluru