Brand Manager

Key Responsibilities

- Develop and execute brand strategy, positioning and communication.
- Plan and manage integrated marketing campaigns across digital, social, e-commerce, Quick Commerce and offline

channels.
- Lead product launches, seasonal campaigns, promotions and brand activations.
- Develop creative briefs and coordinate with Design, Content, Marketing, Sales, E-commerce and R&D; teams.
- Drive social media, influencer and content marketing initiatives.
- Support performance marketing with campaign messaging, creative concepts and communication.
- Manage brand communication across Amazon, Blinkit, Zepto, Swiggy Instamart, BigBasket and other platforms.
- Track consumer insights, competitor activity, campaign performance and market trends.




- Maintain brand consistency across all consumer touchpoints.
- Prepare brand performance reports and marketing dashboards.

Requirements

Requirements

- Bachelor's degree in Marketing, Business, Communications or related field.
- 3–6 years of relevant Brand/FMCG/D2C experience.
- Strong understanding of brand building, digital marketing and consumer behaviour.
- Experience in campaign planning, product launches and content marketing.
- Strong communication, project management and analytical skills.
- Ability to manage multiple projects in a fast-paced startup setting.

📌 Brand Manager (Pune)
🏢 PRIMUM TALENT GROUP
📍 Pune