About the Role

We’re looking for a Brand Manager who can build and scale a consumer-first healthcare brand.

This role is centered around one core belief:

? The brand that understands the consumer best, grows the fastest.

You will work at the intersection of:

Consumer insight

Brand strategy

Content & creative

Performance marketing

Your job is to turn consumer understanding into growth.

Key Responsibilities

1. Consumer Understanding & Insight Development (CORE)

Deeply understand: Consumer behaviors, motivations, and resistance

Why people delay or avoid solving health problems

What builds trust in healthcare decisions

Conduct

Customer interviews

Review mining (Amazon, Reddit, social comments)

Competitor communication analysis

Build

Consumer personas

Behavioral insight frameworks

Messaging hypotheses

? You should be able to answer:

“What is the consumer really thinking—and why are they not buying?”

1. Brand Strategy & Positioning

Define and evolve:

Brand narrative

Value proposition

Category positioning

Translate complex health concepts into:

Simple, relatable communication

Ensure consistent messaging across

Ads

Website

Social media

Influencer content

1. Content & Creative Strategy

Convert insights into: High-performing content angles

Ad concepts

Storytelling frameworks

Work closely with

Copywriters





Designers

Video creators

Guide execution to ensure

Clarity

Relevance

Performance

1. Performance-Driven Thinking

Understand and influence:

CTR (Click Through Rate)

Hook Rate

Conversion Rate

CAC

Identify

Which messaging drives performance

Where users drop off and why

Continuously iterate based on

Data + insight

1. Pricing & Value Communication

Help position products in a way that: Justifies premium pricing (where applicable)

Reduces price resistance

Build narratives around

Value vs cost

Outcomes vs features

Ensure products are not

Commoditized

Compared incorrectly within the category
1. Go-To-Market & Campaign Execution

Plan and execute:

Product launches

Campaign strategies

Content rollouts

Collaborate with

Performance marketing

Product team

Medical / nutrition experts

1. Data Analysis & Learning Systems

Analyze campaign and funnel performance

Extract

Insights (not just metrics)

Build a system of

Testing

Learning

Iteration

What We’re Looking For

Must-Have

2–5 years experience in:

D2C / consumer brands / healthcare / wellness

Robust understanding of

Consumer psychology

Digital-first marketing

Ability to

Translate insights into messaging

Work across brand and performance

📌 Brand Manager (Gurugram)
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