Company Description Tractor Junction is India’s leading digital marketplace for farmers, founded in 2017 with a focus on transforming the rural auto ecosystem. The company empowers rural communities by providing digital access to solutions for farming, agriculture, commercial vehicles, and construction equipment.

Tractor

Junction offers end-to-end services including buying, selling, financing, insurance, servicing, and warranties for new and used tractors and farm equipment. Its mission is to digitize and streamline the rural auto landscape, creating a more connected and efficient future for agriculture across India.

Role Description As a Brand Manager at Tractor Junction, you will be responsible for shaping and strengthening the company’s brand presence across online and offline channels. This full-time, on-site role based in Noida involves developing and executing brand strategies, managing campaigns, and ensuring consistent brand messaging across all touchpoints.

You will collaborate with marketing, product, sales, and design teams to plan and deliver integrated marketing initiatives, analyze performance data, and refine brand positioning. Daily tasks include overseeing creative assets, coordinating with agencies and partners, monitoring market trends and competitor activities, and supporting brand-related events and activations.



You will also contribute to customer insights initiatives to ensure the brand remains relevant and impactful for rural communities and stakeholders.

Qualifications

- Strong brand management, marketing strategy, and campaign planning skills, with the ability to translate business objectives into clear brand initiatives.
- Experience in digital marketing, social media management, and content coordination to drive brand visibility and engagement.
- Skills in market research, consumer insights, and data analysis to evaluate brand performance and identify growth opportunities.
- Ability to manage cross-functional collaboration, agency relationships, and project timelines in a fast-paced environment.
- Excellent written and verbal communication skills, with attention to detail and a consistent brand voice.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
- Prior experience as a Brand Manager or in a similar marketing role, preferably within e-commerce, automotive, agritech, or rural-focused businesses.
- Comfort working on-site in Noida, with robust organizational skills and a proactive, solutions-oriented mindset.

📌 Brand Manager (Noida)
🏢 Tractor Junction
📍 Noida