Company Description

Bonvie Snacks, under the JM Gourmet umbrella, is dedicated to making healthy snacking a natural part of everyday life for people of all ages, from children to busy professionals. The brand offers a wide range of fruit-based products, including whole fruits, slices, pieces, powders, and segments, along with vegetables, herbs, and spices. Bonvie focuses on sourcing premium produce directly from farms and uses a top-of-the-line freeze-drying facility to preserve nutrition and flavor.

With options for bulk shipping and a strong emphasis on taste, Bonvie Snacks aims to deliver convenient, high-quality snacks that support a healthier lifestyle.

Role Description The Brand Manager role at Bonvie Snacks is a full-time, on-site position based in Noida.

The Brand

Manager will oversee brand strategy, positioning, and messaging across all channels, ensuring consistency with Bonvie’s mission of healthy snacking. Day-to-day responsibilities include planning and executing marketing campaigns, coordinating packaging and product communication, and managing digital and offline brand presence. The role involves collaborating with sales, product, and operations teams to develop promotional activities, analyze market trends and customer insights,



and monitor performance metrics for brand growth.

The Brand

Manager will also manage agency and vendor relationships, oversee brand guidelines, and support new product launches.

Qualifications

- Experience in brand management, including brand strategy, positioning, and campaign planning.
- Skills in marketing and digital marketing, with the ability to manage both online and offline brand initiatives.
- Strong analytical skills for market research, consumer insight analysis, and performance reporting.
- Excellent communication, copywriting, and storytelling abilities to translate brand values into compelling messages.
- Proven ability to collaborate with cross-functional teams and manage external partners or agencies.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; a relevant postgraduate qualification is an advantage.
- Prior experience in FMCG, food and beverage, or health and wellness brands is highly beneficial.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.
- Comfort working in an in office environment in Noida and engaging directly with operations and product teams.

📌 Brand Manager (Noida)
🏢 Bonvie Snacks
📍 Noida