Key Responsibilities :

1. D2C Business &

- Revenue Ownership

 Own the D2C revenue target, growth strategy, and business plan.

 Develop quarterly and annual plans to achieve revenue and profitability objectives.

 Identify new revenue opportunities, customer segments, products, and channels.

 Monitor business performance through key metrics including GMV, revenue, AOV, CAC, ROAS, conversion rate, repeat rate, retention, and contribution margin.

 Drive initiatives to improve revenue, profitability, and customer lifetime value.

2.

Brand

Strategy &

- Positioning

 Build and execute the overall D2C brand strategy and positioning.

 Define target customer segments, consumer proposition, messaging, and brand identity.

 Develop campaigns and initiatives that drive both brand awareness and measurable business outcomes.

 Work closely with creative, content, design, and marketing teams to ensure consistent brand communication.

3. Growth &

- Customer Acquisition

 Develop a scalable customer acquisition strategy across Meta, Google, marketplaces, influencer marketing, affiliate, partnerships, organic, and other emerging channels.

 Plan and optimize performance marketing budgets to maximize profitable growth.

 Identify opportunities to improve the complete funnel — awareness → acquisition → conversion → repeat purchase.

 Drive experimentation through A/B testing, campaign optimization, landing-page improvements, offers, pricing, and customer journeys.

4. Channel &

- Market Expansion





 Identify and build new D2C growth channels and market opportunities.

 Evaluate and launch relevant marketplaces, quick-commerce platforms, retail partnerships, and other digital channels where relevant to the brand.  Develop expansion plans for new cities, customer segments, and product categories.

 Build strategic partnerships that can accelerate brand visibility and revenue.

5. Product &

- Commercial Strategy

 Work closely with product, sourcing, and operations teams to identify products with high market potential.

 Contribute to product assortment, pricing, bundling, promotions, and launch strategy.

 Use customer insights, market trends, and sales data to identify gaps and opportunities.

 Own go-to-market plans for new products and categories.

 Develop a solid understanding of the target consumer and purchasing behaviour.

 Track customer feedback, reviews, trends, and competitive activity.

 Use data and consumer insights to improve products, campaigns, pricing, and customer experience.

 Drive initiatives to increase repeat purchases, retention, and customer lifetime value.

We are looking for someone who:

Thinks like a business owner, builds like a brand marketer, and executes like a growth leader. Someone who is comfortable moving between strategy, numbers, campaigns, customers, and execution and can independently build the D2C vertical into a meaningful revenue engine for the organization.

📌 Brand Manager – Growth & Revenue (Haryana)
🏢 Swageazy
📍 Haryana