Days Ahead puts your hair's health in your hands: clinical-grade haircare formulas built for people who don't have twenty minutes for a ritual.

We currently focus on issues from the scalp up, such as dandruff, hair growth and scalp health, and aim to become a root-to-tip hair health platform.

Our Pre-Wash Reset Serum entered Amazon India's top 10 in scalp treatments (#5 to be precise) within six months of launch, the Leave-In Growth Ampoule is priced well above the market leader and growing fast anyway, and we have just launched two shampoos too!

We're backed by India's leading early stage consumer investor in Sauce (Mokobara, Hocco, The Whole Truth etc.), Riverwalk Holdings, Dr. Aneesh Sheth (Founder of Dr. Sheth's). We sell in a fear-driven category and refuse to sell fear. The name is short for "good hair days ahead".

The Role

You'll own how Days Ahead shows itself to the world. We need the person who takes consumer insight and turns it into communication frameworks, stories and a constant flow of ads and content that grow the brand and make paid spend work.

You're the chief tastemaker here. What the brand looks like, sounds like and refuses to do runs through you, and the whole company will take its cues from your judgement.

This is a senior seat reporting directly to the founder.

Communication Strategy

- Build communication frameworks for every product and consumer cohort, and run the testing pipeline that decides what goes live
- Sit in consumer calls, argue with the data, and come back with territories worth testing




- Own copy sign-off across ads, product pages and social

Content & Storytelling

- Keep a full bank of video ads ready for performance to put spend behind
- Run the creator scripting pipeline, from brief to final script
- Shape the long-term storytelling platforms that give the brand its energy and stature

Team & Outcomes

- Build and lead the team that makes this happen, with a creative director joining later as your peer
- Own paid ROAS at the agreed spend level, along with organic reach and organic contribution to revenue

What you'll bring

- 5-8 years in consumer brands, with real time spent in communication strategy: brand management, agency planning or creative strategy
- At least one stint where things had to ship fast
- You write well and you think in frameworks
- You know what a hook rate is, or you'll learn it in a week
- Beauty and haircare interest you as a category, and you have a point of view on how brands in it talk
- Traditional FMCG training is a plus
- If this goes well, this is the seat that grows into leading Marketing

Practicalities:

- Full-time, on-site in Gurugram. Small team, rapid decisions, you own this end to end.
- Compensation: Best in class cash, plus ESOPs.
- How we hire: a short conversation with the founder, a 48-hour assignment built on a real consumer insight from our calls, and a final round where we go deep on your assignment and your first 90 days.
- We move fast and tell you where you stand at each step.

📌 Brand Lead (Gurugram)
🏢 Days Ahead
📍 Gurugram