About Apex Fashion Lab

Apex Fashion Lab (AFL) is a fashion consulting and execution firm working with 0–1 fashion founders and emerging brands across strategy, branding, design, operations, manufacturing, and growth.

We work with founders through two key pathways:

Fashionpreneur Cohort — A structured programme where aspiring fashion founders build their brands hands-on through curriculum, mentorship, industry connections, and practical execution.

D2D — Design to Delivery — An end-to-end execution partnership where AFL works with founders to build their fashion brand, from niche validation and brand conceptualisation to sourcing, design, production, logistics, website, digital infrastructure, and launch.

As part of the AFL team, you will work directly on real fashion brands and collaborate closely with founders and our internal specialists.

About the Role

We are looking for a Brand Identity Designer who understands that branding is much more than creating a logo.

You should be able to understand a founder's vision, brand positioning, target audience, personality, and brand language, and translate that into a transparent and cohesive visual identity.

The immediate focus of this role is logo and brand identity development, with the opportunity to work across different fashion and consumer brands.

What You'll Work On

- Understand the brand and founder's vision through detailed conversations and briefs.
- Develop the brand's visual language and creative direction.
- Create logo concepts, wordmarks, symbols, and final logo systems.
- Work on typography and typeface selection.
- Develop brand colour palettes.
- Create iconography and supporting visual elements.
- Build moodboards and visual directions.




- Develop basic brand guidelines.
- Create logo adaptations and brand assets for different applications.
- Refine and iterate designs based on feedback.
- Recreate or develop visual references when required.
- Work with other specialists involved in the brand journey, including fashion designers, website designers, and marketing teams.
- Support additional creative requirements across AFL brands when required.

How We Work

Our process is expert-led and collaborative.

A branding project can begin with a detailed conversation with the founder to understand the brand, its vision, positioning, audience, and personality.

You will then take that understanding and develop the visual direction, explore concepts, create the identity, present your work, explain your design thinking, and take the project through revisions and final delivery.

As the brand progresses, other specialists will come into the process at different stages — for example, a fashion designer may develop the collection and silhouettes, followed by a website specialist once the brand and product direction are ready.

Every specialist is expected to bring their own expertise and own their process.

What We're Looking For

You will probably fit well in this role if you:

- Have strong graphic and branding fundamentals.
- Understand typography, layout, colour, iconography,



and visual identity.
- Can understand a brand's positioning and translate it into a visual language.
- Can create logos that have a clear concept behind them, not just aesthetic appeal.
- Can explain the thinking behind your design choices.
- Have a strong eye for detail and consistency.
- Are confident with Adobe Illustrator, Figma, or similar design tools.
- Have basic knowledge of AI design tools.
- Can work independently in a remote environment.
- Can manage multiple projects and meet deadlines.
- Take feedback positively and iterate efficiently.
- Communicate clearly with founders and the internal team.
- Are comfortable attending internal and client/founder meetings.
- Have experience in branding, fashion, consumer brands, or visual identity design.

What We Value

We are not looking for someone who only executes instructions.

We want someone who can:

Understand → Think → Create → Explain → Refine

You should be able to take a brand from an initial idea or conversation and build a visual identity around it.

Your portfolio should demonstrate your ability to think about why a brand looks the way it does, not just whether the final design looks good.

Work Details

Work Mode: Remote

Payment: Monthly

Experience: 1–3 years

Role: Brand Identity Designer

If you enjoy branding, logo design, typography, visual identity, and working closely with founders to turn ideas into brands, we'd love to hear from you.

To Apply: Please share your resume and portfolio showcasing your branding/identity work.

Pay: ₹9,462.14 - ₹30,000.00 per month

Benefits

- Flexible schedule

Work Location: Remote

📌 Brand Identity Designer (India)
🏢 Apex Fashion Lab
📍 India