- Omnichannel Brand Launches: Supervise design, execute, and scale product launch strategies across both traditional offline retail markets and online channels (E-commerce /D2C).
- Product & Packaging Development: Lead the end-to-end development of product labels, packaging structures, and visual designs, ensuring strict adherence to compliance and brand guidelines.
- Agency & Production Management: Write comprehensive creative briefs for advertising and design agencies. Supervise creative output, including product packaging, digital assets, and brand/product photo and video shoots.
- Market Activation & On-Ground Coordination: Plan and execute market activation programs, BTL (Below-The-Line) activities, and trade marketing initiatives to drive product trial and visibility in offline stores.
- Marketing & Sales Alignment: Strong understanding of the relationship between marketing and sales, with the ability to translate brand strategy into commercial outcomes.
- Integrated Marketing Campaigns:
Conceptualise and monitor 360-degree launch campaigns, balancing traditional ATL/BTL mediums with digital marketing channels.
- Market Intelligence: Monitor consumer trends, competitor landscapes, and retail performance to help us optimize brand positioning.
Preferred candidate profile
- Experience: 3 years of core brand management experience strictly within the Nutraceutical, FMCG or consumer goods industry.
- Launch Track Record: Proven experience in launching new products or variants in both offline retail and online/e-commerce ecosystems.
- Creative Competency: Strong experience in handling packaging development, visual merchandising, and executing product shoots.
- Skills: Exceptional agency management skills, strong briefing capabilities, project management, and team-oriented cross-functional skills.