Brand Development Executive

ABOUT THE ROLE

We are looking for a creative, commercially minded, and highly driven Brand Development Executive to join our growing pet-care business.

Our mission is to redefine pet nutrition and wellness and help keep Pets Younger for Longer through high-quality, all-natural products.

The Brand Development Executive will play a key role in strengthening brand visibility, supporting marketing campaigns, identifying market opportunities, and creating meaningful connections with pet parents across retail, veterinary, community, and event channels.

This is an exciting chance for someone who can combine strategic thinking, creativity, market awareness, and strong execution skills to help build a distinctive and trusted pet-care brand.

KEY RESPONSIBILITIES

1. Brand Development & Growth

- Support the development and execution of brand-building initiatives aligned with overall business objectives.
- Identify opportunities to increase brand awareness, product visibility, and customer engagement.
- Develop innovative ideas to strengthen the brand's presence across relevant consumer touchpoints.
- Support the implementation of brand strategies across offline and experiential channels.

1. Market Research & Consumer Insights

- Conduct regular market research to identify emerging trends within the pet-care and pet-nutrition industry.
- Monitor competitor activities, product launches, promotions, pricing, and market positioning.
- Understand evolving needs, preferences, and purchasing behavior of modern pet parents.
- Translate market and consumer insights into actionable marketing opportunities.

1. Campaign Planning & Execution

- Assist in planning, coordinating, and executing brand campaigns and promotional initiatives.
- Develop creative campaign concepts that effectively communicate the brand's value proposition.
- Coordinate campaign timelines, deliverables, vendors, and internal stakeholders.
- Track campaign performance and identify opportunities for optimization.

1. Retail & Trade Marketing

- Develop creative initiatives to improve product visibility at pet stores, veterinary clinics, retail outlets, and other relevant locations.
- Support in-store activations, merchandising initiatives, promotional displays, and customer engagement activities.




- Work with retail and channel partners to strengthen brand presence and awareness.

1. Creative & Content Coordination

- Collaborate closely with designers, photographers, videographers, content creators, and other creative partners.
- Coordinate the development of marketing collateral, promotional materials, digital assets, and campaign content.
- Ensure all creative communication remains consistent with brand guidelines and positioning.

1. Events & Community Engagement

- Represent the brand at pet events, exhibitions, adoption drives, community activations, and promotional events.
- Assist in planning and executing experiential marketing activities.
- Build meaningful relationships with pet parents, retailers, veterinary professionals, communities, and relevant industry stakeholders.

1. Performance Tracking & Reporting

- Monitor the performance of marketing campaigns and promotional activities.
- Prepare regular reports highlighting campaign performance, market observations, customer feedback, and key learnings.
- Use insights and data to recommend improvements for future campaigns and initiatives.

KEY PERFORMANCE INDICATORS (KPIs) Performance in this role will be evaluated against measurable business and brand objectives, including:

Brand & Market Growth

- Increase in brand awareness and market visibility.
- Growth in brand presence across targeted retail and community channels.
- Successful execution of brand-building initiatives.

Campaign Performance
- Timely and effective execution of marketing campaigns.
- Campaign reach, engagement, leads, conversions, or other agreed campaign metrics.
- Quality and effectiveness of campaign initiatives.

Retail & Activation
- Growth in retail visibility and promotional presence.
- Number and quality of retail activations, events, exhibitions, and community initiatives executed.
- Engagement generated through offline activations.

Market Intelligence




- Quality and frequency of competitor and market research.
- Identification of emerging market trends and actionable opportunities.
- Implementation of insights into marketing initiatives.

Creative Execution
- Timely delivery of marketing collateral and campaign assets.
- Quality and consistency of brand communication.
- Effective coordination with creative teams and external partners.

Business Contribution
- Contribution toward agreed brand, marketing, customer acquisition, and business-growth objectives.
- Ability to generate innovative initiatives that create measurable brand or commercial impact.

CANDIDATE PROFILE We are looking for an individual who is:
- Creative, energetic, proactive, and commercially aware.
- Passionate about brand building, marketing, and consumer engagement.
- Interested in the pet-care and pet-nutrition industry.
- A genuine pet lover / pet enthusiast is highly preferred.
- Strong in communication, interpersonal, and presentation skills.
- Comfortable working across both strategic and execution-oriented activities.
- Able to manage multiple projects, priorities, and deadlines.
- Curious about consumer behavior, market trends, and competitor strategies.
- Comfortable working with creative teams, vendors, retailers, and external stakeholders.
- Willing to participate in field activities, events, exhibitions, and brand activations.
- Self-motivated and capable of taking ownership of projects from concept through execution.

QUALIFICATION

Essential:

- Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.

Preferred:

- Qualification or specialization in Marketing, Brand Management, Digital Marketing, or related fields.
- Additional certification in marketing, branding, social media, or consumer insights will be an advantage.

EXPERIENCE Preferred Experience: [0-2] in one or more of the following:

- Brand Development
- Marketing
- Brand Management
- Trade Marketing
- Consumer Marketing
- Retail Marketing
- Events & Activations
- FMCG / D2C / Retail / Pet-Care / Consumer Brands

Freshers with strong creativity, communication skills, relevant internships, and a genuine interest in brand building may also be considered

📌 Brand Development Executive (Chennai)
🏢 Pet Prakalp
📍 Chennai