The Asst. Marketing Manager – Content Planner owns the storytelling and content strategy across the school network. The role is responsible for planning, writing, and coordinating content across blogs, social media, newsletters, PR and digital campaigns working closely with school teams, in-house creative resources and external agencies to ensure consistent, on-brand communication.

Key Roles & Responsibilities

- Plan and write content for corporate communications, school programs, campaigns, EDMs, parent communications, and tactical admissions campaigns.
- Create monthly content calendars for school social media handles and ensure consistent, on-brand posting across all schools.
- Guide and support school teams in posting school activities and events; proof-read all content before publication.
- Ensure each school publishes a monthly digital newsletter, balancing local content with central marketing inputs.
- Coordinate with the Digital Marketing Manager and Creative team to plan and approve digital ad campaigns, ensuring all key school topics are covered.
- Work with the PR agency to secure monthly PR coverage for each school in reputed publications; maintain records of all PR activity by school.
- Prepare monthly blogs for each school on academic and HSCP themes, with essential SEO keywords included.




- Create campaigns for REN IPs and share SOPs with school teams.
- Liaise with design agencies and internal creative resources to ensure timely delivery of creative assets for all campaigns.
- Write scripts for audio-visual content required by schools and the central marketing team.
- Create training material for Marketing Associate training, in coordination with Academics, HSCP, and Operations teams.
- Ensure school websites are kept current with audio, video, and picture updates; proof-read all content before it goes live.
- Review and ensure accuracy, consistency of language, and tone across all school-level communications to parents and prospective parents..
- Keep affiliate and third-party website content accurate and up to date; maintain relationships with affiliates and guard against negative publicity.
- Coordinate invoicing and billing documentation for marketing communication spends, in liaison with Finance..

Education & Experience Required

- MBA in Marketing (preferred) or a postgraduate qualification in Marketing, Mass Communication, or a related field.
- Prior experience in content planning, copywriting, or marketing communications, ideally within education, EdTech, or service-oriented industries..

Pay: ₹600,000.00 - ₹750,000.00 per year

Work Location: In person

📌 Asst. Marketing Manager - Content (Bengaluru)
🏢 Ryan Edunation Services
📍 Bengaluru