Job Title

Assistant Manager - BTL Activities

Department

Marketing

Location

Surat

Role Summary

Responsible for planning and executing BTL marketing activities, exhibitions, conferences, events, and on-ground brand activation initiatives for Magicrete. The role will focus on strengthening brand visibility, generating business leads, engaging with key stakeholders, and ensuring effective execution of marketing activities across relevant markets.

Key Responsibilities

BTL Brand Activation

- Plan and execute BTL activities to strengthen Magicrete s brand presence across target markets.
- Develop and execute on-ground marketing activities in coordination with Sales and Business teams.
- Identify relevant platforms, events, and opportunities for brand activation and customer engagement.
- Ensure consistent brand communication and visibility across all BTL activities.

Exhibitions Conferences

- Plan and manage Magicrete s participation in industry exhibitions, conferences, trade shows, seminars, and other relevant events.
- Coordinate end-to-end event execution including stall design, branding, vendors, logistics, promotional material, and manpower.
- Coordinate with internal teams and external agencies to ensure smooth execution of events.
- Manage pre-event, event-day, and post-event activities to maximize business engagement and lead generation.

Lead Generation Customer Engagement

- Develop activities and campaigns to generate qualified business leads through exhibitions, conferences, and BTL initiatives.
- Coordinate with Sales teams for lead sharing, follow-up, and conversion tracking.
- Maintain records of leads generated through each marketing activity and monitor outcomes.




- Support customer and channel-partner engagement initiatives.

Vendor Agency Management

- Identify and coordinate with event agencies, vendors, printers, fabricators, and other external partners.
- Manage quotations, negotiations, timelines, execution quality, and vendor deliverables.
- Ensure activities are executed within approved budgets and timelines.

Marketing Planning Reporting

- Prepare activity plans, budgets, and execution calendars for BTL initiatives.
- Track marketing spends and ensure effective utilization of budgets.
- Maintain an activity tracker covering exhibitions, conferences, events, leads generated, and outcomes.
- Prepare regular MIS and post-event reports highlighting activity performance and ROI.

Required Qualification Graduate in Marketing, Business Administration, Mass Communication, or a related field. MBA/PGDM in Marketing will be an advantage.

Experience Industry Background

- 4-6 years of experience in BTL Marketing, Event Marketing, Exhibitions, Conferences, Brand Activation, or Trade Marketing.
- Experience in Building Materials, Construction, Cement, Precast, AAC, or related industries will be preferred.
- Robust experience in end-to-end event and exhibition management.
- Good vendor/agency management, negotiation, coordination, and execution skills.
- Strong communication and stakeholder management skills.
- Willingness to travel for exhibitions, conferences, and marketing activities as required.

Disclaimer: This job posting and location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Asst. Manager - Marketing (BTL) (Surat)
🏢 Magicrete Building Solutions
📍 Surat