Product Manager

Company: Hawk Martech

Location: Gurugram – DLF Corporate Greens

Work Mode: Full-Time | On-Site

Experience: 3–5 Years

Department: Product & Technology

About Hawk Martech

Hawk Martech is a full-service Digital Marketing and Technology Agency working with brands across various industries to build digital experiences, drive customer acquisition, and deliver measurable business growth.

We are looking for a Product Manager who can work closely with business, technology, design, marketing, and client-facing teams to identify opportunities, define product requirements, and drive products from concept to launch.

About the Role

We are looking for a Product Manager who can take ownership of product strategy, roadmap, discovery, execution, and continuous improvement.

The ideal candidate should have a strong understanding of digital products, SaaS, technology, user experience, analytics, and product development processes. You should be comfortable working with cross-functional teams and translating business and customer requirements into transparent product solutions.

Key ResponsibilitiesProduct Strategy & Roadmap

- Define and manage product vision, strategy, roadmap, and priorities.
- Identify customer and business problems and convert them into product opportunities.
- Prioritize features based on customer requirements, business impact, technical feasibility, and resources.
- Work with leadership to align product initiatives with overall business objectives.
- Continuously evaluate and improve the product roadmap based on market and customer feedback.

Product Discovery
- Conduct customer and stakeholder discussions to understand requirements, challenges, and opportunities.
- Analyze user feedback, market trends, competitor products, and industry developments.
- Identify opportunities to improve user experience, product adoption, engagement, and retention.
- Work closely with sales and business teams to understand market requirements.

Product Development
- Create detailed PRDs, user stories, workflows, acceptance criteria, and product documentation.
- Work closely with engineering and design teams throughout the product development lifecycle.
- Clearly communicate requirements and expected outcomes to development teams.




- Manage feature prioritization, dependencies, timelines, and scope.
- Participate in product reviews, testing, UAT, and product releases.
- Ensure products are delivered according to defined requirements and quality standards.

Cross-Functional Collaboration
- Collaborate with Engineering, UI/UX, Design, Marketing, Sales, Operations, and Business teams.
- Act as the bridge between business requirements and technical execution.
- Coordinate with stakeholders to ensure smooth execution of product initiatives.
- Communicate product updates, priorities, timelines, and changes effectively.

Product Analytics & Performance
- Define and monitor key product metrics and KPIs.
- Analyze product usage, customer behavior, conversion, retention, and engagement data.
- Use tools such as Mixpanel, Amplitude, PostHog, Google Analytics, or similar platforms.
- Identify performance gaps and recommend data-driven improvements.
- Measure the impact of new features after launch.

Product Launch & Growth
- Coordinate product launches with marketing, sales, and business teams.
- Prepare product documentation, release notes, demos, and internal enablement material.
- Support go-to-market strategies and product positioning.
- Monitor product performance after launch and identify opportunities for optimization.
- Continuously improve the product based on data, feedback, and market requirements.

Required Skills & Qualifications
- 3–5 years of experience in Product Management.
- Experience in SaaS, technology, digital products, MarTech, AdTech, CRM, or related domains is preferred.
- Strong understanding of product development and product lifecycle management.
- Experience creating PRDs, user stories, workflows, and acceptance criteria.
- Good understanding of APIs, integrations, webhooks, and third-party platforms.
- Strong analytical and problem-solving skills.




- Familiarity with product analytics tools such as Mixpanel, Amplitude, PostHog, or similar.
- Basic understanding of SQL and data analysis is preferred.
- Good understanding of UI/UX and user-centric product development.
- Excellent written and verbal communication skills.
- Strong stakeholder management and collaboration skills.
- Ability to prioritize tasks and make effective product decisions.
- Ability to work in a fast-paced and dynamic setting.

Preferred Experience
- Experience working in a Digital Marketing or Technology Agency.
- Experience managing B2B or B2C digital products.
- Experience with SaaS or subscription-based products.
- Understanding of digital marketing, customer acquisition, CRM, automation, or analytics.
- Experience working with AI-powered products or AI tools will be an added advantage.
- Experience managing products involving multiple integrations or third-party platforms.

Key Competencies
- Product Strategy
- Product Roadmapping
- Customer Discovery
- Requirement Gathering
- PRD & Documentation
- Product Analytics
- UI/UX Understanding
- Stakeholder Management
- Agile Product Development
- Data-Driven Decision Making
- Problem Solving
- Communication & Collaboration

What We Are Looking For We are looking for a customer-focused, analytical, and highly responsible Product Manager who can take ownership of products from ideation to execution and continuous improvement.

The candidate should be able to understand complex business requirements, identify the right product solutions, communicate effectively with technical teams, and ensure that products deliver meaningful value to users and the business.

Why Join Hawk Martech?

- Work in a fast-growing Digital Marketing & Technology environment.
- Opportunity to work on diverse digital products and technology initiatives.
- Collaborate with experienced technology, marketing, creative, and business teams.
- High ownership and exposure to product strategy and decision-making.
- Opportunity to work at the intersection of Technology, Digital Marketing, Data, and AI.
- Fast-paced environment with opportunities for professional growth.

Pay: ₹60,000.00 - ₹90,000.00 per year

Benefits

- Food provided

Work Location: In person

📌 Associate Product Manager (Gurugram)
🏢 Hawkmartech
📍 Gurugram