Purpose/Objective The Associate General Manager - Sales will be responsible for driving revenue generation, sales strategy execution, customer acquisition, channel partner management, and achievement of business targets across residential, commercial, and mixed-use real estate projects.

The role involves leading sales teams, strengthening market presence, managing key customer relationships, and ensuring successful project sales in line with organizational objectives.

Key Responsibilities of Role a { text-decoration: none; color: #464feb; } tr th, tr td { border: 1px solid #e6e6e6; } tr th { background-color: #f5f5f5; } Sales Strategy & Revenue Management - Develop and implement sales strategies to achieve project-wise and annual revenue targets.

- Drive sales closures across residential, commercial, plotted developments, and mixed-use projects.
- Monitor sales funnel metrics, conversion ratios, inventory movement, and revenue realization.
- Ensure achievement of booking value, collection targets, and inventory liquidation plans.
- Collaborate with marketing teams to enhance lead generation and customer acquisition initiatives.
- Analyze market trends, competition, pricing strategies, and customer preferences to drive business growth. Team Leadership & Performance Management - Lead, mentor, and develop sales managers and sales teams.

- Set sales KPIs, monitor performance, and drive a high-performance culture.
- Conduct regular reviews, coaching sessions, and capability-building initiatives.
- Ensure adherence to sales processes, customer engagement standards, and CRM practices.



Customer Relationship Management - Manage relationships with HNIs, institutional clients, investors, and key customers.

- Drive customer satisfaction through effective engagement across the sales lifecycle.
- Resolve critical customer escalations and support customer retention initiatives.
- Enhance customer experience through seamless coordination with CRM and project teams. Channel Partner & Broker Management - Develop and strengthen relationships with channel partners, IPCs, brokers, and real estate consultants.

- Formulate channel partner engagement programs to maximize sales contribution.
- Monitor productivity and performance of channel partners.
- Drive strategic alliances and market penetration initiatives. Business Planning & Market Development - Identify recent market opportunities and expansion strategies.

- Participate in project launch planning, pricing recommendations, and go-to-market strategies.
- Support feasibility assessments and demand analysis for upcoming projects.
- Generate regular MIS reports and sales forecasts for leadership review. Stakeholder Management - Coordinate with Marketing, CRM, Projects, Finance, Legal, and Customer Service teams to ensure smooth sales execution.

- Support leadership in business planning, sales reviews,



and strategic decision-making.
- Ensure timely collections and alignment with organizational sales and profitability goals. Compliance & Governance - Ensure compliance with RERA and other statutory requirements.

- Adhere to company policies, sales governance frameworks, and audit guidelines.
- Maintain accuracy of sales documentation, customer agreements, and reporting. Key Performance Indicators (KPIs) - Achievement of sales revenue and booking targets.

- Inventory absorption and sales velocity.
- Collection efficiency and realization targets.
- Lead-to-conversion ratio.
- Channel partner contribution and productivity.
- Customer satisfaction and retention metrics.
- Team productivity and sales team effectiveness.
- Market share growth and business expansion.

Technical Competencies

Qualifications and Experience

Qualifications - MBA / PGDM in Marketing, Sales, Real Estate Management, or related discipline.

- Bachelor's degree in Business Administration, Commerce, Engineering, Architecture, or equivalent. Experience - 12-15+ years of experience in real estate sales.

- Proven track record in selling residential, commercial, luxury, or mixed-use developments.
- Experience in leading large sales teams and managing high-value transactions.
- Strong exposure to channel sales, direct sales, and customer relationship management. Preferred Industry: Real Estate Developers, Realty Firms, Large Residential/Mixed-use Development Companies, Luxury Housing Projects, Commercial Real Estate Organizations.

📌 Associate General Manager - Sales (Mumbai)
🏢 Adani Group
📍 Mumbai