Department: Sales

Location: APAC-India-Mumbai

Description

Job Summary The Associate Director - Sales is a senior leadership role, responsible for managing the overall business with West and South 2 regions in India. The person will be responsible for formulating the long-term strategy for the regions in line with the company’s strategic objectives and, for delivering the annual operational plans & targets.

To achieve the above, the Associate Director Key Accounts will be accountable for driving revenue growth, managing key accounts, and leading high-performance sales teams. The ideal candidate blends high-level strategic planning with hands-on sales experience.

Role expectations In this role, you will…

Business Leadership & Commercial Performance

- Deliver revenue, volume, market share targets across assigned regions.
- Develop and execute regional business plans aligned with national growth objectives.
- Monitor and drive leading indicators including pipeline, conversion, utilization, market penetration, and customer retention.
- Ensure timely and accurate forecasting of sales performance.
- Drive disciplined territory management and resource allocation.
- Lead quarterly business reviews and regional operating reviews.

Sales Force Leadership

- Lead, coach, and develop Sales Managers and frontline sales leaders.
- Build a high-performance culture focused on accountability, execution excellence, and customer centricity.
- Conduct regular field visits and coaching sessions to improve sales effectiveness.
- Create succession plans and talent development strategies for future leadership positions.
- Drive employee engagement and retention across regions.

Team Size





- 35+ sales professionals (depending on business size)
- Multiple direct-report Sales Managers

Customer & Market Development

- Build executive-level relationships with key customers, KOLs, and strategic accounts.
- Identify new market opportunities and expansion initiatives.
- Partner with Marketing and Clinical teams to accelerate customer adoption.
- Lead strategic negotiations with large customers and buying groups.
- Provide customer and competitive insights to senior leadership.

Cross-Functional Collaboration

Partner Closely With

- Marketing
- Finance
- Supply Chain
- Human Resources
- Training & Education

to ensure successful execution of business priorities.

Operational Excellence

- Drive CRM adoption and sales process compliance.
- Ensure adherence to company policies and ethical standards.
- Monitor regional budgets and investments.
- Improve sales productivity through effective use of data and analytics.

Leadership Expectations The Associate Sales Director Is Expected To

- Think strategically and act operationally
- Lead through influence and collaboration
- Develop future leaders
- Foster a culture of accountability
- Champion customer-centric decision making
- Drive execution with speed and discipline

What We're Looking For In this role, you’ll need …





- Positive understanding of the medical device/Dental/Healthcare industry and business knowledge
- Strong communication skills to consistently address key accounts’ concerns while offering clear, concise, and understandable responses to their prompts
- Should be able to build strong working relationships across functions and teams
- Analytical Skills to process raw consumer information and data and translate it into actionable insights such as new sales opportunities and strategies
- Ability to do basic financial analysis to be able to identify profitable sales opportunities and the development of financially viable long-term key account plans
- Willingness to travel extensively across the region

Preferred Skills

- 10 Years of sales experience with strong understanding of Institutional selling in Med Devices or similar Industry, with 5+ years of experience as Regional Manager/Associate Director including sales team management
- Educational Qualification: MBA from a Tier I institute is a must

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Equal Opportunity Statement

Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.

📌 Associate Director, Sales (Mumbai)
🏢 Align Technology
📍 Mumbai