Bloomsbury is looking for a dynamic, creatively-minded marketing qualified to lead marketing and publicity for its Indian-title portfolio. This role owns the full marketing and publicity mandate for Indian authors and titles, from media strategy and brand building to festivals, digital platforms, performance marketing, and retail visibility. It's a hands-on, high-ownership role suited to someone who can move fluidly between strategic planning and on-ground execution.

Responsibilities

Marketing & Publicity, Indian Titles

- Own integrated marketing and publicity campaigns for Bloomsbury's Indian-title portfolio, driving awareness and sales.
- Lead media engagement end to end, pitching, reviews, interviews, and long-lead coverage.
- Build reach through book clubs, literary communities, retail/digital partnerships, and cross-brand collaborations.

Brand & Communications

- Drive Bloomsbury's brand narrative in India across offline and digital channels.
- Align brand messaging and creative direction with global standards; lead author/brand networking events.
- Amplify author/brand presence at events through PR, influencer engagement, and content.

Performance Marketing

- Plan and optimise performance marketing across Google, Meta, and LinkedIn Ads.
- Bring independent creative direction to campaigns, not just calendar execution.

Influencer & Community Marketing





- Lead influencer strategy and relationships with top-tier creators, KOLs, and public figures.

Retail Marketing & POSM

- Develop POS, merchandise, and in-store visibility collateral with design, production, and sales.
- Manage retail partnerships in collaboration with the sales team, while ensuring alignment with the company’s long-term marketing vision.

Qualifications

- 4–6 years of experience across marketing, publicity, or brand roles — publishing, media, or entertainment industry experience is a strong plus.
- Demonstrated experience in media/PR engagement, as well as hands-on digital and performance marketing (Google, Meta, LinkedIn Ads).
- Strong creative instincts, with the ability to originate campaign ideas rather than only executing a brief.
- Experience managing influencer or creator relationships and communities.
- Comfortable with on-ground event execution, festivals, fairs, launches — alongside digital and brand work.
- Excellent stakeholder management skills, with experience collaborating across editorial, sales, design, and production teams.
- A genuine interest in books, authors, and the publishing industry.

Please share your resumes at [email protected] with title Assistant Manager – Marketing & Publicity (Indian Titles)

📌 Assistant Manager – Marketing & Publicity (Indian Titles) (Noida)
🏢 Bloomsbury Publishing India
📍 Noida