Role Overview The role will support the planning and execution of brand, marketing and communications initiatives for the AMC, working closely with internal stakeholders and external partners to deliver consistent, effective and compliant communication across audiences and channels.

Key Responsibilities

- Support the development and execution of brand and integrated marketing campaigns, including product launches, NFOs, corporate initiatives and other business priorities.
- Manage corporate and marketing communications, including internal communications, emailers, presentations, promotional content, and other communication assets.
- Coordinate PR and media activities with the PR agency, including press releases, press conferences, media interactions and leadership communication.
- Manage digital and social media initiatives, including content calendars, campaigns, website updates and coordination with digital and ORM agency.
- Plan and execute Investor Awareness Programmes, events, activations and other stakeholder engagement initiatives across locations.
- Work closely with Sales, Product, and other business teams to develop marketing and communication support aligned with business requirements.
- Manage relationships with creative, PR, digital, media, ORM, event and other agencies/vendors, including briefing, deliverables, timelines,



commercials and performance tracking.
- Coordinate the development and production of marketing collateral, advertisements, presentations, branded merchandise and other communication assets, ensuring adherence to brand guidelines.
- Track campaign performance, media/PR coverage, digital metrics and marketing initiatives, and prepare periodic reports and MIS for management.
- Coordinate with Compliance and Legal for review and approval of communication and marketing material, ensuring adherence to applicable SEBI, AMFI and internal guidelines.
- Support marketing operations and governance, including budgets, vendor payments, documentation, empanelment and maintenance of relevant records.

Key Skills & Experience

- 3–6 years of experience in marketing, brand, communications, PR or digital marketing, preferably within financial services.
- Robust written and verbal communication skills with an understanding of brand and content development.
- Strong project management, stakeholder coordination and agency management skills.
- Ability to manage multiple initiatives with strong attention to detail and timelines.
- Understanding of mutual fund/financial services communication and regulatory requirements would be an advantage.

📌 Assistant Manager Marketing Communications (Mumbai)
🏢 Union Mutual Fund
📍 Mumbai