Assistant Manager – Integrated Marketing & CEO’s Office

Location: Lower Parel, Mumbai

Employment Type: Full-time

Experience: 2–5 Years

Reporting To: Founder & CEO

Role Overview

We are looking for a young, energetic and highly organised marketing qualified to work closely with the Founder & CEO and coordinate the company's integrated marketing activities.

The candidate will act as a central link between the leadership team, internal teams and multiple specialist agencies across creative, digital, performance marketing, social media, WhatsApp, PR, events and BTL activities.

This is an execution-focused, client-facing and coordination-heavy role requiring strong communication, project management and follow-up skills.

Key Responsibilities

Integrated Marketing Coordination

- Coordinate marketing activities across creative, performance, social media, WhatsApp, events, BTL and other agencies.
- Maintain a consolidated marketing calendar covering campaigns, promotions, launches, festivals and customer-acquisition initiatives.
- Prepare clear briefs, timelines and deliverables for agencies.
- Coordinate dependencies between creative, media, technology and operational teams.
- Ensure consistency of communication across website, social media, WhatsApp, advertising, packaging and offline activities.

CEO & Management Support
- Work directly with the Founder & CEO to convert business priorities into actionable marketing plans.
- Prepare campaign briefs, meeting agendas, MOMs, action trackers and weekly reports.
- Follow up with agencies and internal teams on pending deliverables.
- Identify execution delays,



risks and dependencies and escalate them proactively.
- Present concise marketing updates and performance summaries to management.

Agency & Campaign Management
- Act as the primary day-to-day contact for appointed marketing agencies.
- Conduct weekly agency review meetings and track responsibilities and deadlines.
- Review agency deliverables for completeness and alignment with approved briefs.
- Coordinate management approvals and consolidate feedback.
- Track agency deliverables, scope of work and approved budgets.
- Coordinate customer-acquisition and retention campaigns across digital, WhatsApp, social media, email, events and partnerships.
- Support neighbourhood activations, residential-society programmes, food events, sampling and customer-engagement initiatives.
- Coordinate photography, videos, influencer activities and content production.
- Conduct pre-launch and post-launch campaign checks.

Performance Tracking
- Work with performance marketing and analytics partners to track CAC, conversion rates, repeat purchases, ROAS and campaign revenue.
- Maintain a weekly marketing dashboard for the CEO.
- Compare planned vs. actual campaign performance and document key learnings.




- Track performance across customer-acquisition channels and support budget optimisation.
- Ensure timely and accurate reporting from agencies.

Candidate Profile
- 2–5 years of experience in an advertising/digital/integrated marketing agency, D2C business, consumer brand or e-commerce company.
- Experience in client servicing, account management, project management or campaign coordination preferred.
- Strong understanding of digital marketing, social media, performance marketing, WhatsApp marketing and customer lifecycle communication.
- Excellent written and verbal communication skills.
- Strong coordination, organisation and follow-up skills.
- Ability to manage multiple agencies, projects and deadlines simultaneously.
- Comfortable preparing briefs, presentations, campaign calendars, reports and MOMs.
- Commercially aware with an understanding of campaign performance and business outcomes.
- Proactive, detail-oriented and comfortable working with senior management.
- Experience in food, FMCG, retail, hospitality, seafood, meat or consumer lifestyle brands will be an advantage.

What the Role Offers
- Direct exposure to the Founder & CEO.
- Hands-on experience across brand strategy, digital marketing, customer acquisition, technology, events and BTL.
- Opportunity to contribute to the transformation and scaling of an established consumer brand.
- Career growth opportunity towards Integrated Marketing Manager / Brand Manager.

Pay: ₹50,000.00 - ₹83,000.00 per month

Work Location: In person

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