Area Sales Manager (India)

Area Sales Manager (India)

24 Sep
|
Hindustan Coca Cola Beverages
|
India

24 Sep

Hindustan Coca Cola Beverages

India

Vertical:Operations

Job Function /Sub Function: Sales

JOB OBJECTIVES

To achieve the Sales Objectives for the assigned Area through the team of STLs, Market Developers, Route Salesmen by brand and pack

Position Reports to

Administrative Reporting:Sales Manager/General Sales Manager

Functional Reporting:NA

Key Customers

Supervises:Sales Team Leaders

Internal:Finance & RTM & Capability Development & Channel Marketing & CDE

External: Retailers

Job Responsibilities

1. To track Productivity Measures and implement corrective actions

- To regularly evaluate distribution gaps in terms of fill rate, servicing and take corrective actions
- To allocate HE Targets STL wise & track Horizontal Expansion plans and take corrective action on the same
- To complete predefined OJTs to provide inputs for improving functional skills and to implement Capability Initiatives, review progress and take corrective action.
- To drive improvement of ME as per RED
- To track and report on competitive activities and developments and propose any activities to counter the same. 7. To effectively implement any sales, promotional activity, current product launch
- To plan discount and DME spend as per allocated budget and monitor actual spends.
- To manage Placement of SGAs to ensure optimum productivity and to ensure regular tracking of assets and adherence to Company Asset Policy
- To evaluate performance and skills of STLs and MDs and provide inputs via on the job coaching,



training etc

-

Job Requirement

Minimum Education:BBA , Graduation or MBA

Minimum Work Experience:2-4 years of post MBA experience or 5-7 years of experience after graduation in indirect and direct operations.

Critical Experiences/Exposure Required: Entry level Managerial role

Geographical scope

Financial Scope

Competencies/Skills/Abilities

Behavioral Competencies

- Drives Innovative Business Improvement – Stage 1
- Objective Analytical Thinking – Stage 1
- Takes Initiative to Deliver Results – Stage 2
- Works Effectively with Others and Influences Others – Stage 1
- Develops and Inspires Others – Stage 2
- Lives the Values – Stage 2

Functional Competencies

- Sales Management- Infrastructure Management - Competent
- Distribution Management- Distributor Management - Mastery
- Analytics - Productivity Analysis – Working Knowledge
- Market Execution- Asset Placement and Maintenance - Competent
- Customer Management- Relationship Management - Mastery
- Customer Management- Discount Management – Working Knowledge
- Capability Development- RED/GREEN Implementation - Competent

Language Proficiency:Hindi, English, and / or Knowledge of Local language

IT Knowledge:Working Knowledge of MS Office , Internal HCCB information systems

Travel:Continuous travel within the designated area – 80% Travel in a month

Job Band:Manager

Compensation Band

📌 Area Sales Manager (India)
🏢 Hindustan Coca Cola Beverages
📍 India

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