Area Sales Manager (FMCD)

Position: Area Sales Manager FMCD

Department: Sales

Reporting To: Regional Sales Manager / State Head

Location: Delhi,bengalore

Experience: 4–8 years

Industry: FMCD / Consumer Durables / Electronics / Electricals

Job Summary

We are looking for an experienced and result-oriented Area Sales Manager (ASM) to drive sales, distribution, market expansion, and channel development across the assigned territory.

The ASM will be responsible for achieving sales targets, managing distributors and dealers, strengthening retail presence, developing recent business opportunities, and ensuring effective execution of company strategies in the market.

Key Responsibilities

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Develop and execute area-wise sales plans in line with company objectives.
- Manage and strengthen relationships with distributors, dealers, retailers, and key channel partners.
- Identify and appoint new distributors/dealers to expand market coverage.
- Drive primary and secondary sales across the assigned territory.
- Ensure effective product availability, visibility, merchandising, and display at retail outlets.
- Monitor distributor inventory, sales, outstanding payments, and stock movement.
- Conduct regular market visits to understand competition, pricing,



customer feedback, and market trends.
- Track competitor activities, schemes, product launches, and pricing.
- Implement company promotions, schemes, and trade marketing initiatives effectively.
- Ensure achievement of distribution, productivity, and outlet-coverage targets.
- Lead, manage, and motivate the sales team, including Sales Officers/Executives and promoters where applicable.
- Review team performance through regular meetings and field visits.
- Ensure timely reporting of sales, market intelligence, inventory, and competitor activities.
- Coordinate with supply chain, finance, marketing, and customer service teams to resolve market issues.
- Ensure compliance with company policies, sales processes, and credit norms.

Key Performance Indicators (KPIs)

- Primary and secondary sales achievement
- Territory revenue growth
- Distribution and numeric outlet coverage
- New dealer/distributor acquisition
- Sales productivity per salesperson
- Stock availability and inventory management
- Collection and outstanding control
- Market share / territory growth
- Visibility and merchandising execution
- Team productivity and retention

Candidate Profile Education: Graduate; MBA/PGDM in Sales & Marketing preferred.

📌 Area Sales Manager-FMCD (Bengaluru)
🏢 Acura solutions
📍 Bengaluru