Company Description TGL Co. (The Good Life Company) is dedicated to making the world’s finest teas and blends an accessible everyday luxury that reflects sophistication, calm, and well-being. The company focuses on reviving and redefining the tea experience by sourcing premium teas from the regions where they grow best and pairing them with innovative flavors and botanicals.

Each blend is crafted to deliver distinctive aroma, flavor, and a harmonious taste profile that surprises and delights tea enthusiasts. Inspired by the historic Ancient Tea Horse route, TGL Co. aims to lead tea into a recent era of excellence, appealing to a growing community of modern tea aficionados. The brand positions tea not just as a legacy beverage, but as an exciting, rejuvenating drink for contemporary lifestyles.

Role Description The Area Sales Executive is a full-time, on-site role based in Kochi, responsible for driving sales growth and brand visibility for TGL Co. in the assigned territory. On a day-to-day basis, the role involves identifying and onboarding new retail and institutional customers, managing relationships with existing accounts, and achieving monthly and quarterly sales targets.

The Area Sales

Executive will conduct regular market visits, monitor stock levels and merchandising standards, and coordinate with distributors and retail partners to ensure product availability and visibility. The role also includes collecting market intelligence,



analyzing sales performance, and sharing feedback with the internal team to refine pricing, promotions, and product strategies. Collaboration with marketing and operations teams to support local campaigns, sampling activities, and in-store promotions is an integral part of the position.

Qualifications

- Strong sales and business development skills, with experience in field sales, territory management, and customer acquisition.
- Ability to build and maintain long-term client relationships, including negotiation, account management, and stakeholder communication.
- Basic analytical and reporting skills, including tracking sales performance, understanding market trends, and using MS Excel or similar tools.
- Familiarity with FMCG or beverage industry practices, such as distribution networks, merchandising, and retail operations, is highly beneficial.
- Excellent verbal and written communication skills in English; knowledge of local languages in Kochi is an advantage.
- Self-motivated, organized, and comfortable working in a target-driven environment with frequent market visits.
- Bachelor’s degree in Business, Marketing, or a related field preferred; relevant sales experience may be considered in place of formal education.
- Willingness to travel within the assigned territory and work flexible hours when required for client meetings or promotional events.

📌 Area Sales Executive (Kochi)
🏢 TGL
📍 Kochi