Job Purpose The Sales Executive is responsible for achieving assigned sales targets, developing the customer base, increasing product distribution, maintaining valuable relationships with retailers and distributors, and ensuring effective market coverage within the assigned area.

Key Responsibilities

1. Sales & Target Achievement

- Achieve daily, monthly, and annual sales targets.
- Visit assigned outlets regularly and generate orders.
- Increase product sales and market penetration.
- Ensure availability of company products at retail outlets.
- Follow the sales plan and route plan provided by the reporting manager.

2. Market Visit & Customer Management

- Conduct regular visits to retailers, wholesalers, supermarkets, and other customers.
- Develop and maintain good relationships with existing customers.
- Identify and approach new customers and outlets.
- Understand customer requirements and provide appropriate product information.
- Resolve customer issues and coordinate with the concerned department when required.

3. Distribution & Product Availability

- Ensure adequate product distribution within the assigned territory.
- Identify gaps in product availability and take corrective action.
- Ensure proper product placement and visibility at outlets.
- Monitor stock levels and communicate replenishment requirements.

4. Order Booking

- Generate orders from retailers and other customers.
- Ensure accurate order collection and timely submission.
- Follow up on order processing and delivery.
- Monitor pending orders and customer requirements.

5.



Market & Competitor Information

- Monitor competitor products, prices, schemes, offers, and promotional activities.
- Collect market feedback and report it to the reporting manager.
- Identify new sales opportunities and potential markets.
- Report changes in customer preferences and market trends.

6. Collection & Payment Follow-up

- Follow up with customers regarding outstanding payments where applicable.
- Support the company in maintaining healthy customer accounts.
- Report overdue payments to the reporting manager.

7. Reporting & Documentation

- Submit daily sales and field visit reports.
- Maintain accurate records of orders, customer visits, sales, and collections.
- Update sales information through the company's SFA/mobile application, if applicable.
- Provide regular market feedback to the reporting manager.

Experience

- 1–3 years of experience in FMCG sales preferred.
- Freshers with good communication and sales aptitude may also be considered.

Experience in food products, beverages, frozen products, or other FMCG categories will be an advantage.

Required Skills

- Good communication and interpersonal skills.
- Strong sales and negotiation skills.
- Customer relationship management.
- Basic knowledge of MS Office/Excel.
- Ability to achieve sales targets.
- Good market knowledge and business development skills.
- Ability to prepare basic sales reports.
- Willingness to travel extensively within the assigned territory.

Pay: From ₹22,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Area Sales Executive (Kasaragod)
🏢 Ponkathir
📍 Kasaragod