Role & responsibilities

Area Manager Crocs | Uttar Pradesh, Uttarakhand & Rajasthan

Function: Retail Operations

Base Location: Noida

Territory: Uttar Pradesh, Uttarakhand & Rajasthan

Reporting To: Regional / Business Head – Crocs

Experience: 6–10 Years

Industry Preference: Footwear / Fashion / Lifestyle / Retail

Role Purpose The Area Manager will be responsible for managing and growing the Crocs retail business across Uttar Pradesh, Uttarakhand and Rajasthan, while being based in Noida.

The role will have two key objectives: strengthening the performance of the existing Crocs store network and driving further retail expansion across the assigned territory.

Key Responsibilities

1. Existing Store Performance

Own sales and business performance of all Crocs stores across the assigned territory. Drive achievement of monthly, quarterly and annual sales targets.

Analyse store-wise sales, productivity, conversion, ATV, UPT and other retail KPIs.

Identify performance gaps and implement corrective action plans.

Drive like-for-like growth and improve store productivity.

Ensure optimum inventory utilization and minimize ageing / non-moving stock.

1. Store Operations

Conduct regular store visits across UP, Uttarakhand and Rajasthan. Ensure adherence to Crocs operational, VM and customer-service standards.

Monitor SOP compliance, stock management, store hygiene and visual merchandising.

Ensure effective execution of promotions, campaigns and new product launches.

Conduct regular store audits and ensure timely closure of identified gaps.

1. Team Management

Manage, motivate and develop Store Managers and retail teams. Monitor team productivity and individual performance.

Coach teams on selling skills, product knowledge and customer experience.





Support recruitment and manpower planning for existing and new stores.

Identify training requirements and drive capability development.

1. Inventory Management

Monitor store stock levels and replenishment. Track sell-through, ageing and inventory productivity.

Coordinate with Merchandising / Supply Chain for stock requirements and transfers.

Ensure stock accuracy and minimize inventory loss / shrinkage.

Drive effective inter-store stock movement wherever required.

1. Expansion – UP, Uttarakhand & Rajasthan

Identify and develop opportunities for recent Crocs stores across all three states. Identify potential malls, high streets and emerging retail destinations.

Conduct market visits and evaluate catchment, footfall, competition, consumer profile and commercial viability.

Build and maintain a strong pipeline of potential locations.

Work closely with the Expansion / Business Development team on site evaluation and negotiations.

Provide inputs on expected sales potential and store feasibility.

Support new-store launches from site finalization through opening and stabilization.

Track new-store performance and drive faster ramp-up.

1. Market Development

Develop strong knowledge of key retail markets across the three states. Identify new cities and emerging markets for Crocs expansion.

Monitor competitor activity, new store openings, pricing and promotions.

Develop relationships with mall management,



landlords and relevant local stakeholders.

Identify opportunities for local market activation to increase store traffic.

1. Reporting & Business Reviews

Prepare regular store-wise performance reports and action plans. Track sales, productivity, inventory and operational KPIs.

Present business updates, challenges and opportunities to the Business Head.

Provide market intelligence and recommendations for future expansion.

Key Performance Indicators

Sales & Revenue Achievement

Like-for-Like Growth

Store Productivity

Conversion / ATV / UPT

Store Profitability

Inventory Productivity & Ageing

Operational Compliance

Team Productivity & Attrition

New Store Openings

New Store Ramp-up

Quality & Value of Expansion Pipeline

Candidate Profile

6–10 years of relevant experience in retail operations, preferably footwear, fashion, lifestyle or premium retail.

Proven experience managing multiple stores across a geographical territory.

Strong understanding of retail KPIs, sales and store profitability.

Strong people-management and team-building skills.

Commercially driven with strong understanding of sales and inventory management.

Strong analytical and problem-solving skills.

Willingness to travel extensively across Uttar Pradesh, Uttarakhand and Rajasthan.

Strong communication and stakeholder-management skills.

Hands-on approach with strong on-ground retail orientation.

Preferred candidate profile A hands-on retail professional based in Noida who can effectively manage the existing Crocs store network across Uttar Pradesh, Uttarakhand and Rajasthan, improve store productivity, develop strong retail teams and identify, evaluate and execute the next phase of Crocs expansion across the three states.

📌 Area Manager (Noida)
🏢 Apparel Group
📍 Noida