Role Summary The AJO/CJA QA Architect will be responsible for defining and governing the end-to-end Quality Assurance strategy for Adobe Journey Optimizer (AJO), Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), and related Adobe Experience Cloud solutions. This role will lead test architecture, automation strategy, data validation frameworks, journey quality governance, and production readiness activities to ensure scalable, reliable, and compliant customer experience delivery across enterprise marketing technology platforms.

The QA Architect will partner with business stakeholders, product owners, MarTech architects, developers, data engineers, and analytics teams to establish best practices, testing standards, and quality controls across customer journeys, audience activation, personalization, analytics, and customer profile ecosystems.

Key Responsibilities

Quality Architecture & Strategy

Define and implement enterprise QA strategy for AJO, CJA, AEP, RTCDP, and related Adobe Experience Cloud solutions.

Design scalable quality assurance frameworks covering customer journeys, audience activation, campaign execution, personalization, and analytics validation.

Establish testing methodologies, governance standards, test data strategies, and quality metrics.

Drive shift-left testing practices and production quality readiness across the MarTech ecosystem.

Provide architectural guidance for functional, integration, regression, UAT, and non-functional testing.

Adobe Journey Optimizer (AJO) Validation

Define validation frameworks for customer journeys, campaigns, offers, and orchestration workflows.

Review journey designs and identify quality risks before deployment.

Validate audience entry, exit, suppression, and qualification criteria across customer journeys.

Ensure accuracy of omnichannel campaign execution across Email, SMS, Push Notifications, Direct Mail, In-App Messaging, and Custom Actions.

Establish testing standards for decisioning, offer eligibility, journey branching, and orchestration logic.

Adobe Experience Platform (AEP) Validation

Design validation frameworks for XDM schemas, datasets, data ingestion, and profile management.

Validate customer profiles, identity stitching, identity graphs, namespaces, and profile merge policies.





Establish controls for real-time profile validation and event processing.

Ensure data integrity throughout ingestion, transformation, and activation workflows.

Review and validate customer data pipelines and platform configurations.

Customer Journey Analytics (CJA) Validation

Define validation approach for CJA connections, data views, metrics, dimensions, dashboards, and reporting.

Ensure consistency and accuracy of analytics calculations across business reports.

Validate attribution models, customer journey insights, audience measurements, and reporting outputs.

Establish data reconciliation processes between source systems and analytics environments.

Automation & Data Validation

Design automation frameworks for journey testing, audience validation, API testing, and regression testing.

Build reusable testing assets and accelerators for Adobe platform implementations.

Define SQL-based validation strategies for customer data, events, identities, and campaign outcomes.

Establish automated monitoring and alerting processes for data quality and campaign execution.

Governance & Leadership

Conduct architecture reviews and quality assessments for Adobe Experience Cloud implementations.

Establish QA standards, templates, testing guidelines, and best practices across delivery teams.

Mentor QA engineers and lead quality assurance initiatives across multiple programs.

Drive defect prevention, root cause analysis, and continuous improvement initiatives.

Participate in release governance, risk assessments, and production deployment approvals.

Stakeholder Management

Partner with Product Owners, Solution Architects, Marketing Teams, Data Engineering Teams, and Business Stakeholders.

Provide quality recommendations and technical leadership during solution design discussions.

Communicate testing risks, mitigation plans, and overall quality health to leadership teams.





Support enterprise-wide digital transformation and MarTech modernization initiatives.

Required Skills

Adobe Experience Cloud

Adobe Journey Optimizer (AJO)

Customer Journey Analytics (CJA)

Adobe Experience Platform (AEP)

Real-Time Customer Data Platform (RTCDP)

Audience Segmentation and Journey Orchestration

Offer Decisioning and Personalization

Data & Analytics

Advanced SQL and Data Validation

XDM Schema Design and Validation

Identity Resolution and Profile Validation

Data Quality Management

Event Data Testing and Reconciliation

Analytics Reporting Validation

Testing & Automation

Test Architecture and QA Strategy Development

Test Automation Frameworks

API Testing (Postman, REST APIs)

Integration Testing

Regression and UAT Testing

Performance and Production Readiness Validation

Tools & Methodologies

Jira / Azure DevOps

Agile / Scrum Delivery

CI/CD Testing Practices

Defect Lifecycle Management

Enterprise Release Management

Preferred Skills

Adobe Tags (Launch)

Adobe Query Service

Data Distiller

Adobe Target

Adobe Analytics

ETL/Data Warehouse Validation

Cloud Platforms (Azure, AWS, GCP)

Test Automation Tools (Selenium, Playwright, Cypress)

Healthcare Domain Experience

Customer Data Platform (CDP) Implementations

Experience

10+ years of experience in Quality Assurance, Testing, or Test Architecture.

5+ years of experience working with Adobe Experience Cloud solutions.

3+ years of experience in QA Architecture or Test Leadership roles.

Proven experience supporting enterprise-scale MarTech, Customer Experience, and Digital Transformation programs.

Experience designing and implementing QA governance frameworks for customer data and marketing platforms.

Business Need

This role will provide strategic quality leadership for enterprise Adobe Experience Cloud implementations by establishing robust quality assurance architecture, testing governance, automation frameworks, and data validation practices. The QA Architect will ensure reliable customer journey execution, accurate audience activation, trusted analytics reporting, and high-quality MarTech platform delivery while minimizing production risks and accelerating business outcomes.

📌 AJO/CJA QA Architect 10+ (Himanshu) (Hyderabad)
🏢 HCL INDIA
📍 Hyderabad